Some opinions on how to put online advertisements

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Many enterprises in the time to do a bit more or less puzzled, do not know exactly what channel to vote to truly help corporate brand spread. Let me talk about my views on online advertising.

First, to distinguish their target customer groups, the key is to know their internet habits. For example, the Fitness training class website, their customer group first is female majority, second is between 18~35岁, again likes the sports fitness crowd mostly. We get the above answer, we analyze, these people's Internet habits, women like to visit some women's websites, such as Ruili Women's network, beautiful beauty and so on. 18~35岁 between the basic coverage of 75, 80, the group, they mainly to talk about, most of the feelings of the site, then we can choose some Tianya talk, mop and other emotional class or fitness, sports and other plate to do the corresponding launch. Like sports people generally will be on a number of health-related sites, similar to the 39 health network, such as the flow of relatively large sites we can do some advertising. This delivery, to our website customers will be more targeted, to our sales have direct help.

Second, advertising is a good choice to advertise. Now we have tens of thousands of sites in China, we can hardly find a suitable site to launch, so the ad League will help us filter such sites. For example, Google Advertising Alliance, Baidu Alliance, Ali mother and so are more well-known advertising alliance, we can go to these ad League to apply for an account to launch. Relative to Ali mother and Google Alliance is good, because I have not used the Baidu Alliance so Bad evaluation. Google Alliance's ads are based on the search engine's one-third of the price, so it is quite cost-effective. At present, the advertising alliance has been relatively perfect backstage, the free choice of the region, the price of the day to put, or very human.

Third, search engine launch. We all know that the current search engine is a very large proportion of the site, netizens access to information by more than 80% of the search engine, so we can not ignore such a huge group. Search engine delivery is the key word choice, personal opinion, not necessarily the flow of large keywords useful, in the keyword selection I suggest we do not need to find some traffic is great but not strong on our site keyword. For example, fitness coaches training in this industry, fitness is the key word relative traffic is relatively large, but his crowd is very wide. Fitness trainer Training is our core keyword, we have to do, we can do a lot of long tail keywords, such as Beijing fitness trainer training, regional + core keywords or fitness trainer training institutions, such a keyword daily traffic will not be very large, but for us is very accurate, but also to help us save a lot of promotional costs, The price of fitness if every day is 10 yuan, we find 10 a piece of money keyword is not the effect will be better!

First list these, and then continue to discuss with you about how companies put ads.