Some personal experiences on SEO optimization of small and medium-sized Enterprises website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many small and medium-sized Enterprises Web site design is simple, almost do not promote, in the form of a fictitious. In the rapid development of the Internet today, more and more small and medium-sized enterprises to join the ranks of network marketing. Shenzhen SEO think the page design of small and medium sized enterprises should try to be concise, efficient, atmosphere, the site layout and structure from the point of view of the site optimization.

First, choose a good domain name

As far as possible to the COM domain name, with the enterprise name, product name, trademark name, brand name and so do domain name is a good choice, domain name registration period of more than 5 years, but also for example, www and non-WWW domain name selection and redirection.

Second, the program code

The program code can comment on the annotation, can easily find error information, based on the layout of the table with the CSS+DIV framework to achieve; The dynamic page of the program is completely static, this must be guaranteed; minimize nesting levels, you can reduce the code must be refined, to ensure that the HTML page validation of the pass.

Third, the label implementation

Using the thinking of the blog tag, it is introduced into the optimization of the enterprise website, and it is combined with the enterprise management content effectively.

Four, browser compatibility

In the process of writing CSS, we must constantly check the syntax and regularity of CSS, and strive to achieve the validity of the IE6; For mainstream browsers mainly consider the main browser, IE7, FIREFOX, opera and so on.

V. Site map and Feed idea

If the enterprise content is not many, can use the visual site Map (sitemap), the Enterprise and industry news information using feed thought, to ensure that the mainstream application services, where the feed test is the main feed validation test.

The directory structure should be regulated

Directory structure to achieve standardization, to ensure the fluency of page reading, grasping the idea is the root directory and other directory weight relationship.

VII, static page

Static pages such as the realization of the directory structure is the most ideal, in the article suffix selection to the main HTML, HTM in some servers are incompatible with the ideal. Non-mandatory dynamic pages can choose to make static pages directly.

The encoding option

Coding to UTF8, UTF8 than GB2312 more international and general, but if it is the main Baidu ranking words of the individual think code GB2312 Baidu ranking more advantages.

Ninth, catalog promotion

Catalog promotion to DMOZ and Yahoo Chinese mainly, the difficulty is bigger, can't do, please give up.

Tenth, chain outside chain

External, efforts to achieve external related enterprises or Web site links, the focus of the industry can be considered directory; Related articles and context is also a good idea.

11th, search Landing

Search engine landing in Chinese mainly, the most important is Baidu, Google, Yahoo.

12th, the website after the revision of the page processing

The overall revision of the site needs to do is to use 301 Redirect to the search engine to pass the revised information, it can ensure that the user or search engine through the revision of the link before the existing Link page to ensure the correct access to the change page, It also reminds search engines to move existing external links to new pages. In the revision of the same time to consider the issue of meta tags, especially meta description and keywords.

There are some other considerations, such as the H tag and tittle use, the content of the structure, the use of statistical Code, article integration, link promotion and so on, in short, involves a lot of content. Above the Shenzhen SEO to the Website optimization method Some summary, the insufficiency hope everybody points out!

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