Some personal views on the promotion of online shops and shopping malls (Business-to-consumer)

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With the continuous development and popularization of electronic commerce, more and more modern people choose the network as their own livelihood and entrepreneurial breakthrough, and do Web sites and open shop, gradually become a lot of the first choice. Because the price is low, and the program features these are very powerful. But choose a good program is to do the key to the station, such as SEO, or other first off of the promotion are based on the program (most of the current procedures are the price of cabbage, or there are a lot of good, such as easy to think mall http://b2c.changhope.com or free open source, Can be developed on its own 2 times)

According to the online shop china shop statistics results, do the site so far the most direct profit model has two kinds, one is the advertising alliance profit model, is the advertisement hangs on own website, according to the effect to the statistic expense, but this pattern receives the advertisement Alliance and the advertisement Advocate's double exploits, as the website owner's small stationmaster, always is in the weak position , the second is to use the website as E-commerce trading platform, large to online mall, small to exchange barter, using the website as the basis of E-commerce business, is booming at home.

But as webmaster, with the flow of advertising costs are too low, and in fact the shop owner of the network is also confused: the initial flow is too low, in addition to pay for promotion, there is no good rapid increase in the flow of experience and mode.

Then if there are friends of the website, how to combine the website and the shop, to create an independent control of the E-commerce business, is indeed a new combination of points, can be the site operation and promotion and shop operation combined to use the site's traffic to drive the shop business, Use the profit of the shop to promote the development of the website and upgrade the function, and improve the user experience of the visitor.

First, the goose-killing method: Direct flow import for an experienced personal webmaster, using a variety of promotional methods, will be a information station within three months to achieve 3000 people's visit is not difficult, and for independent mall, one day if there are thousands of people can access through a variety of channels to the mall, is very large traffic, Then in three months, the domain name directly points to the Cooperative mall, in the first half of the time can import quite a lot of traffic. This flow is the effective commercial flow, is those brush out and not normal flow can be compared.

There are two main problems with this approach:

1. The type of the website should be basically consistent with the type of goods in the mall, otherwise people will open the mall without any interest, directly turn off the browser;

2. This method can only apply to the rush to traffic mall, and all the construction of the mall should be fully built and normal operation, it is possible in a large number of garbage flow to find real customers.

Ii. Alliance cooperation Law: targeted marketing in the site of each prominent position, to do on the mall's ads, set up a dedicated mall column, link to the shop, the advantage is that you can not damage the site operation of the premise, you can import targeted traffic, and these traffic due to the site platform brought, So there's no cost, and they're also voluntary clicks, so they have a lot of consumer sex.

In fact, the promotion of online shopping malls, can not be limited to the eyes of Taobao open shop or independent shop to take a pay model, with the existing traffic sites, the site group content digestion Conversion flow method can also achieve very good results, like the previous period of Time Yan Zhao Door incident, there are many made the site of human supplies seized the opportunity, Get a lot of traffic, and then have a good flow conversion rate. So no matter which method to take, as long as the use of ripe with refined, can bring new vitality to the mall development. The internet is a very good platform, we have to seize every opportunity above, in order to achieve a career.

To sum up, in fact, what station to do depends on content, content is kingly!