Some points for attention in operation and promotion of local decoration network

The localization of the Internet information is the general trend, whether it is the local industry class website or the http://www.aliyun.com/zixun/aggregation/9163.html "> local portal Community is actively exploring and practicing its own profit model." Localization decoration site Because of the huge demand for decoration market and appears to be very competitive, a class of cities "* * (city name) decoration Net" basically in more than 10. So how to successfully operate localization of the site has become a Webmaster concern topic, the following author on the personal operation of the Chengdu Decoration Network of several experience for everyone to expand the description.

1, the site to do localization, first of all, to select a site for the users in this region are very easy to remember the domain name. such as my Chengdu Decoration Network (www.zx028.com), of which 028 is the area code of Chengdu, ZX for the "decoration" of the head pinyin.

2, for the existing home improvement site is not currently able to target customer demand characteristics to design, it is difficult for users to obtain a one-stop personalized service of the status quo, we have taken a long time to draw on the Web site design strategy: With the help of search engines, summed up the existing local renovation site, and record the site. and through the analysis and comparison of methods to summarize the site necessary columns, that is, the directory structure of the site. The author concludes as follows: Decoration company, designers, decoration effect map, building materials brand, home Feng shui, decoration knowledge and industry information.

3, the site must differentiate the owner needs to design information interaction: that is, we see the most Decoration Tender section. The proposal may according to the decoration and the public attire, the decoration grade (budget amount) or the house area to differentiate. This will not only provide owners with the most convenient services, but also for building materials manufacturers and decoration companies to provide more detailed information needs.

4, highlighting the characteristics of localization, the site must be appropriate to integrate some of the local characteristics and customs. To do this to webmaster friends should not be difficult, but must have this awareness and attention. If necessary, the site can use the local dialect to write text.

5, in the "Appointment decoration (http://www.zx028.com/plus/yuyue/)" Interactive section, on the basis of the best, plus BBS forum or home question and other functions, to strengthen the interaction between owners and upstream manufacturers. At the same time as far as possible in every aspect of the site to join the user evaluation system: such as price, style, materials, duration and so on. Users can obtain the best resources (such as designers, decoration teams, materials, etc.) according to their own attention in each stage to improve the stickiness of users.

6, decorate the community design around the decoration needs to do mapping, and need to have role differentiation, such as owners, decoration companies, designers, construction team, building materials suppliers. And according to the relationship between different roles to design the application scenario, through these applications to adhere to the relationship between the supply and demand parties.

7, the website on-line, must do the appropriate promotion work. Although as a new station to promote the difficulty will be increased, but we still have to seriously to implement. I suggest that you can apply to join some of the higher weight of the classification directory. If you can be included, can also speed up the search engine collection process. The author of the Chengdu Decoration Network has also been 114 Site Directory successfully included in the decoration Catalog: http://www.114mulu.com/zhuangxiu/.

To sum up, the local decoration site must follow a general principle is: With owners to make suppliers (decoration companies, designers, construction teams and building materials manufacturers). Taobao's model is to bring buyers to make sellers. Therefore, the site must be targeted consumer groups through the need to provide differentiated value first stick users. If the regional decoration site in the content and form can be well decorated by the owners of the favor, then the Web site will be a considerable profit.