Some points on the analysis of web search engine

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This paper introduces several key points of analyzing search engine, including page analysis from search engine, page title and description analysis, and periodic analysis, which provides some ideas for search engine optimization beginners and SEO practitioners.

1, search engine included page analysis

Search engine included page analysis of the main analysis of the total number of search engines included, the main page of the site is included. We can collect the total number of pages from the search engine and the proportion of total page number to see whether our site is search engine friendly, the overall optimization of the site to do a general assessment; The main page of the site analysis refers to the site's homepage, the main section of the Site page is included in the search engine. In general, the core of our optimization should be the main column page, then for search engines we should also focus on the main column page to optimize and try to make the relevant core keywords in the search results ranked in front.

2, included page title and description analysis

Whether you're developing your own web site or using an existing program, you need to focus on the development of headings and descriptions.

In general, in search results, the title of your page is the title of the search results, the title of the good or bad directly affect the searcher point does not click on the page. Therefore, the title is particularly important for keyword matching of search results of search engines. If you are using a different program to build a Web site or blog, you need to have a search engine optimized for its title and description. For example: Z-blog, you need to change the order of the original program title, preferably written "article name-column name-blog name" this format.

For the description, that is, in a search results displayed under the title of the page for descriptive text, search engines generally crawl the contents of description. However, through my analysis of search results most of the pages in the search results show that the description is not qualified, we can not blame search engine error crawl, but should start from their own to consider, we are the search engine to provide a proper way to capture the description, such as the description has been optimized?

The analysis of the page title and description is essential for searchers to click on your site in search results, and you should start by starting with attention.

3, included cycle analysis

For the search engine's collection cycle, we have no way to analyze a fixed and effective method, but can be sure that the search engine on your Web page of the searching cycle and your site update cycle has a close relationship with the search engine on the site to determine the relationship between the search, Need a lot of practical experience to do support to the search engine can be more sensitive to the collection of updates. But we can regularly collect statistics and analysis on our website.

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