Some points on the optimization effect analysis of the novice webmaster website

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For the Novice webmaster daily in the repeated site optimization content and the chain of work, this kind of repetitive fixed way, whether can let the website weight rank to be improved, the rank is stable, how to analyze the effect that after the website optimizes, according to the result of the analysis can know exactly how the current optimization work progresses, And for the next optimization lay the foundation, then in the analysis of the site optimization effect should pay attention to what a few points, with you novice webmaster share their experience:

1. Keyword ranking change

Because in the site optimization, most of the time is to optimize the layout of the keywords, so through the main keywords, keywords and long tail keyword ranking analysis records, about a week to understand the keyword optimization effect how? The factors that affect the ranking of keywords are page opening speed, content similarity and quality, Anchor text, site content updates, etc., ranking is not necessarily equal to bring a large number of search traffic, for the results of the study of the key words, before the keyword research whether there are errors.

2. The website collects the situation

You can use the "site: domain name" Instructions to understand the search engine on the site's total number of inquiries, but also through the "Intitle: Category name" On the site how many proportion of the actual number of pages included, to compare. Generally affect the site contains a domain name weight, site structure, site content principles or not, the distribution of internal optimization links and other factors. Analysis of the site included should be more specific, including the home page, column home page, special pages and so on. Rather than being single, the results of analysis can only be one-sided.

3. Background Data statistics

Some Web analytics tools can be used to analyze the traffic generated by the search terms, and to sort out the problems, which is also helpful for the next work arrangement. At present, more common is cnzz flow statistics, Baidu statistics and so on, and different analytical tools, statistical dimensions are not the same, the following gives CNZZ, Baidu statistics of the main statistical indicators.

4. External chain data

Regarding the outside chain aspect, should the homepage, the column page, the website content page carries on the outside chain analysis, in order to obtain the number of the chain is to increase or decrease, the most important outside the chain is excellence, such as the relevance of friendship links, webmaster net soft text outside the chain, Sina Blog, Sohu Blog Outside the chain, the classification of information network outside the chain is often more than in some forums, The weight of the blog message is high. Record it once a week. This data has an important role in website optimization rankings and traffic research.

I am in the Web site optimization analysis, in response to the results of the analysis of the continuous changes in the optimization strategy and methods.

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