Some points to be paid attention to in the construction of profit marketing website

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Several elements of the establishment of the website of marketing-oriented enterprise

I. Site positioning

The traditional network company does the website for the enterprise when, basically is does not consider this step, they do the station root to occupy two: first is the experience, second is the enterprise boss or the related person's opinion. As a result, almost all corporate websites have a face. (Personal websites are subject to the same rules.) )

I would like to share a point of view: The site should be an enterprise marketing means, marketing means must pay attention to a difference, otherwise, difficult to have effect.

Site positioning includes the following:

1. Market Analysis of Enterprise products

2, the site to achieve what purpose (the same as personal site)

3, the profit model of the website (same as personal website)

Second, the construction station angle

The traditional network company establishes the website to the enterprise when, basically is from two angle to make, one is the art, the second is the function.

Do not consider the site's marketing factors, so this site is not a marketing-oriented site. The role of the enterprise in marketing is very limited, or even basically a device, only to the pan-Bo customers display enterprises, and can not reach the concept of marketing.

The exact site-building perspective includes the following:

1, from the network marketing point of view of the architecture of the structure of the site

2, from the customer's perspective to consider the humanization

3, on the above two basis to consider the site's art and function.

Third, the establishment of the station planning

Traditional network companies in the establishment of the station, there is no planning, therefore, almost all the company's website columns are the same. such as: Home page, the company first, products, after-sales service, contact, President speech and so on. This is the company's Web site face the same reason. This kind of enterprise website is too many, have what marketing function? No, it's just a useless device.

Someone said: The point of view of the station decided to build the station planning.

Since the construction station must start from the network marketing angle, then, I thought, the website plan includes the following content:

1, the hub word planning. such as the enterprise products, brands, vi factors, trademarks, service slogans, such as the core hub words, and related to expand the hub of words need to be through strict planning, to form a fair list of key words

2, from the point of view of marketing to plan the overall structure of the site and columns, in line with the implementation of the hub word planning

3, the website best uses the DIV technology to carry on the structure

4, fully consider the marketing factors of SEO, so that the overall structure of the site and the habits of the search engine in line with, thus gradually successful implementation of the hub word strategy, so that with the enterprise-related marketing factors of the hub Word can get a better ranking.

IV. website Promotion

Enterprises to promote the means of the main or to be targeted, can not be the same as personal site means, as far as possible for a field.

Detection and adjustment of website promotion strategy

Website Establishment's promotion strategy may have the deviation, then, according to the website Marketing Analysis system's data, analyzes, the readjustment website promotion strategy is very important. The promotion strategy always consummates in the unceasing adjustment process, gradually displays the bigger function.

Well, for everyone to talk about so much is just a personal experience, we can draw on their own useful, and by the way I own the site for everyone to see the next http://www.bbdvd.com hope that a lot of support.