Some practical techniques for optimizing the website of cattle

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From the current situation, the purpose of website optimization is to promote the company's product sales and promotion of corporate brand, this is called the corporate Web site, another type of website is information station, the main purpose is drainage, rely on advertising revenue. My main contact is the corporate web site, such as I now do the lottery website, mainly to promote the lottery system, the purpose is very strong, mainly to promote product sales. Enterprise station conversion is often more important than traffic, even if only 5 clicks, if the 5 clicks can be converted, this is better than 10 clicks 5 conversion effect. The enterprise website also has certain function in the brand promotion.

Why do enterprises do SEO, because the cost is low, this is its advantage, low cost efficiency is the enterprise to do want the result, but for SEO, the cost is low, but want to achieve the benefits of time is very long. So how to do a good job of Web site optimization, improve the site transformation is the majority of these years webmaster focus on the problem, the following from the optimization of the lottery website system such a product station, and you share some practical methods and skills, dare not say how good the method, but are summed up years of experience.

Website optimization from the internal repair

1. Optimize website design

Optimization of the site design is not only the work of design, but from the point of view of the SEO site design. SEO want to do a certain height, not just think a few key words, from the internal construction of the site to the outside to promote multi-directional thinking. In the optimization of the design of Lottery station, the beauty of the site is the basis of the optimization work, the speed of the site is also the user experience a very important factor. Do the lottery website system amount product station, in the homepage navigation bar and the column I try not to use the picture or the JS style, the column level uses three level page. Distinct levels. From the section page to the content page I have set a return to the previous page and homepage for our lottery website so that users can browse.

2, optimize the site structure domain name

In the site design optimization, the next step is to do the site's structure and domain name optimization work. The choice of domain name can give priority to the strong name of the site subject, but how long the domain name, it is recommended to use a simple and easy to remember the domain name. In the selection of the domain name of the lottery website, I use the domain name which is easy to remember, this aspect search engine collects the aspect customer memory. The main structure of the site is to consider the path level of things, do the lottery website system http://www.szbgw.cn/products station, the page path we are kept within three, because the four-level is not a good page collection effect, another lottery site I was to avoid the use of dynamic pages, The use of today's page is easy to collect.

3, optimize the website keyword

Baidu algorithm in the adjustment, the Site keyword optimization has not been so important, but it is recommended here to write this tag. To do the lottery website system product station, I only wrote three labels. But note that the label description requires originality. The length of about 200 words on the line. Do not make random changes to the label, especially the new website.

Second, the site to optimize the external repair should pay attention to

After the website's internal repair work completes, needs from the external repair aspect construction. This is like a person, inner self-cultivation is very good, but only hide in the home to appreciate, outside is difficult to find you. It is not necessary for the website to optimize the character of narcissism. In the construction of the site, my lottery website attracts products from the distribution of high-quality outside the chain, link exchange, article updates and so on in many aspects. The website promotion is the daily work, the website constructs is needs to maintain. Website Promotion method has very many introduction on the net, each stationmaster hands how many will have such resources, here I will not say more.