Some practices of the Internet and the future development of Internet in automobile electric business and automobile industry

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

Pudding Mobile CEO Lei a speech titled "Mobile O2O's vertical power opportunity Meeting" at the Mobile Special Forum on 28th.

He focused on the field of mobile O2O thinking, as well as some of the Internet practice and the future in the automotive industry and automotive industries in the Internet development process, it is possible to meet the trend and development.

The following is the original Lei speech:

I changed the title, before taking a particularly tall title, I today divided into two parts to share with you. About two parts, part of our thinking in the field of mobile O2O, we observe what has happened in the last 3 years or even 4 years and what we have learned in the process. The second one over the last year we have some practice in the Internet and the future of the automotive industry in the Internet development process, it is possible to meet the trend and development.

Mobile Power Quotient: Change means opportunity

First of all, when I first came here, I heard everyone talking about electricity quotient, talking about the mobile end to bring new changes and opportunities to the electric quotient, first look at the change, if there is no mobile rise, the electric business is basically the pattern of the industry has been set, regardless of the Ali Department, Baidu Department, the overall situation has been set, unless, like fresh and so suddenly a certain supply chain to solve, Now whether the cat, Jingdong and so on all industries are in shock, the PC Internet has little chance. On the mobile side you will find a lot of new opportunities, where these new opportunities will be. We simply summarize or think that the mobile end, all the participants, in one thing at the same starting line, on the data. According to our simple induction, using the logic of primary school, mobile end more, time, place, character three attributes, the past on the PC side did not, and this will give great changes in the future.

Just said a number of changes, change means that the opportunity, including the traditional giants in the electric business is the same pain, Tencent investment in Beijing east, Jingdong valuation looks, but the Beijing-East Annual report does not say that highlights Tencent to the east to bring what value. On the mobile end who will not stare at an ad page for a long time, in the mobile ad how to achieve, information to where, how to achieve information transformation, the user has become very difficult, this is all the electrical business encountered problems. We're doing a good job with our own users, and if we find out that just doing social media, in addition to the success of a few one out of 10,000 events, most cases are almost always failures, if you try mobile marketing, you'll find that most cases fail.

Combining what I've just changed and what this page says about pain points can solve, in my opinion, data, at the mobile end because you have all kinds of conditions to get more data, including who this person is. Everyone here has rarely lent a cell phone to others, especially gay men Gbagbo on the phone, the traditional PC to a user recognition is very large, the past on the PC to do the certification operation of very few, in the phone regardless of landing does not land on behalf of you this person. On the first day of mobile internet, lbs is a hot topic, the fact is that LBS is integrated into every product, lbs is on all mobile end products. This is essential for businesses, any product operator. The first fragment is more, in addition you can more accurately choose a point of time to tell him the information, at the right time, the right place, the right thing to the right person. Unlike in the past in different ways in PC. We do O2O on the mobile end, do the electrical business, I want to make the page beautiful, on the mobile end will find all the transformation, all the effects will be greatly reduced. The traditional electricity dealer itself has the massive data, today has the mobile end data auxiliary, the electricity merchant will have more new value, this aspect regardless is the Jingdong, Ali with everybody is in the same starting line. If the BoE relies on micro-trust platform to get more data and so on. These are the things that we saw before the moving end of the big concept.

Next I will be in our recent practice more car Internet to mention some of their own ideas, why the importance of the car Internet, car Internet in real estate, limited to do 10 trillion of the market. For example, the new car market to the trillion market, second-hand cars to the trillion market, insurance also to the trillion market, all add up to the 100,000 market. Recently a period of time auto, Jing Dong, the cat is in the realization of electricity quotient. We can do more things on the mobile side.

Mobile end can not solve the user just need, users focus on hot traffic is difficult to rise.

What is a micro-car doing? Maybe for everyone, for the future to try to make sense of the portal we do is not the same as the traditional portal that we understand, he is content. On the mobile side we think that the content portal will still exist, and more you will find that it becomes a service portal or a tool-type portal. We are based on the possibility of service processing tools we will do. Why is there a chance on the mobile side of such portals, content portals, which are more likely to have life because of the very many tools attributes, the content is more. What is the easiest tool to hit a point? You can easily solve a user's just need. All the products you want to do on the mobile end, the marketing model is good, in the traditional PC Internet to make it buy traffic, do it down. Mobile end can not solve the user just need, users focus on hot traffic is difficult to rise. The most feared is the flow cost. If the final flow cost exceeds the cost of the store, it will not be done.

I will brief you how we do the so-called just need and data, for example, we do a violation of the query, what can be done? We can set up a data system that everyone drives. In the past, the user just to check, because there is a mobile phone I can reach your mobile phone, you can do context, can tell you how many cameras all over the city, where is high hair, recently pushed a nationwide map of all roads, parking not where to stop, To where there are many parking places, these we do service, do just need. Through these we can also tell you what to do, for example, today's car insurance industry, insurance is an electric dealer, all car insurance in the electric dealer sales, how I do better, I do not want to make a channel, want to be made data provider. All 85 percent, each car, every year, how many illegal, to help the CIRC or insurance companies, do the so-called UBK insurance, including different types of violations. If you only limit the violation of the illegal and so on, these insurance will pay special attention to this, through the data will be with the electric business to do very close cooperation between the electrical business shape change. For example, if we do exercise recognition, I can let you take a cell phone with you today to identify whether you are standing, walking, driving or not driving. In fact, the technology is changing something, only the phone is changing.

Just now this information has been given to everyone, you will find that we are now moving the end of the practical way to do what to data to drive the future of the electrical business engine or the future marketing engine, we hope that in this way, the mobile phone on a very limited area, to provide more customized information, the phone is so large, Mobile phone to get 5.5 inches, get 6 inches, like a brick, your advice can use how much. In a mobile phone screen content, you can put two focus map, the user is probably annoying. If I have two focal points, each user according to the portrait behind him, the data tell him differently, I can achieve this on the limited picture. This is a bit of a straightforward one, and we're doing something with micro-letters. Micro-letter also seems to be doing this resource, distribution and delivery. Service number one can only be pushed 4 times, pushed out, almost everyone is the same, not the same, altogether a person can only push 4 times. These are actually data-driven. Doing apps today you already have the ability to do data customization in a micro-trust platform that can do the same thing. Otherwise the area you want to do a good job, you will find the cost is high.

The next step is how we try, we are a data platform, a traffic platform, the future we just have a bunch of users, a bunch of user portraits, driving what car, like to go where, is not a violation of the behavior, usually at night will go clubbing, we have such a large number of data. We would like to borrow from the flow platform, data platform for the electrical business to do more services. We hope that in the vertical field of car owners, to provide a platform for the electrical business, to provide a low-cost, the ultimate goal to improve the conversion rate platform. The next version, the original implementation of service-type, tool-type costs. With a person to buy a car to sell the car started, a complete consumption cycle, may be related to consumption, it may be with the consumption is not closed. The final data are 150 million passenger cars and 100 million private cars. We want to use these data to do data-based transformations in the future.

Thank you.