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The personal website is to a large extent belong to the grass-roots type, but many facts show that today many big websites are produced in this kind of grassroots. And we found that a lot of personal sites are still making money, not the so-called end, the end of the rope. So how does a personal website operate, I want to those who run a personal site, it is not worth exploring, but you do not think, in this society every day do not know how many personal sites to be born, and these newly born personal webmaster, are some operators are not necessarily it. Here I am based on my work experience on personal sites to put forward some of my own views and views.
The content may be many, but you must find the breakthrough point
As a personal website, it seems difficult to achieve large profits. What kind of products to provide, also is not very clear, most people rely on still only advertising fees. And the premise of advertising is that your site has a certain degree of visibility, as an advertising investor, why should he put to you? Personally think, there are two ways: first, you do in the industry more professional, to your site, most of the people are professional level, laymen generally will not come, investors think even if your site traffic is not large, But it is still worthwhile to spend the money; second, your site traffic is high, such as Sina, many people are willing to vote it, although it in the content looks more miscellaneous, but the traffic is high, there are people willing. But as a personal site, very few do very professional and very few traffic high. That is because many individual stationmaster thinks, as long as provides the content type to be more, the reader only then can not feel in the inside does not have the matter to do, also can stick the user. In fact, if this is the case, it is quite dangerous for the new website.
We found that today, many of the successful operation of the site is almost professional level, even if your personal site to provide more types of content, you need to find a point to dig down, otherwise, will die. For example, the types of content your site may want to provide are: Internet, emotion, design, literature, food, film and television culture, education, tourism, women ... yes, I have no doubt that you can get these things, as a person who has done internet editing, it is not difficult to fulfill the content. But because your content is too miscellaneous, some readers to see a few times, inevitably will be lost, because the miscellaneous caused by the current Internet, you need to wait for the professional users, which is why the grassroots network in the rapid rise in the industry reasons.
My advice is: If your site is to provide many types of content, then at the beginning of the site, you only need to provide the content on the one hand, such as the essence of the Internet article, other content you can ignore, or other content channels you can later put up, the result is that, Your site will quickly gain recognition in a group. It is only when this group approves that your other channels decide whether or not to put it up on the basis of monitoring the user's behavior habits.
Second, attach importance to external links
Maybe some people will say, you say "friendship link", yes, is the friendship link. I think a lot of people, here may understand it is very simple, not with the same or similar sites to exchange links, to get yourself some traffic? Yes, that's the purpose. But have you ever thought about the "links" in some of the road?
The author thought that as the personal website actually and today those hangs in the BSP the personal blog almost, the only difference is one server is own, the other is only a resident in others under the eaves. Since very similar, then there is the need for links, do not underestimate the blog link, a person 10 people linked to your site, you may not feel what, if more than 150 people blog link your site? Need to be aware of, in the link when remember to query the PR value of the link blog, you know, your site's PR is and important to you, link blog PR value is high for you are good.
Some people may also ask, so many blog my site links how to put the next? I know you can't put it down, but you can build a linked page, based on the industry division or their reputation on the network to divide, want to or easy. is to find these people should not be difficult, now most of the blog will leave their own contact, you just need to talk on the QQ.
Third, the use of content to help users register
What do you mean "register with content"? Have you ever come across such a phenomenon that your article is well written and you are the network also has a small reputation, you often in Baidu query your article is reproduced to where, or someone in your blog message to tell you that you write this article is very good, They have been recommended to the XX site, as the owner of the blog you will follow his left to your link address to the past to see? Most people will. He recommended it once, did you go there once, if you came back 35 times? Do you feel valued? As long as this feeling comes out, then registration will be logical.
Four, webmaster What do you want to do
Some people will ask, you say I also know, but if I focus on one aspect of the content to do, suddenly have the reader to register themselves on the above and the content of our proposed does not match what to do? Congratulations, you've done half the work, and someone is willing to contribute, stating that your site has been recognized by contributors, At this time you are not to blow him to delete his article, but quickly reflect, active comments on his posts, encourage other netizens to comment, you know that comments on the post is as important as the post. As for how to operate see Bingo "Why to reply, BBS reply dynamic factor analysis". Personalize your comment system so that you're not far from success.
V. Learning to produce news topics
The so-called topic is aimed at an event of various views and reports, and as a webmaster needs to be the report of these views to organize, for the site users to view and think. The advantage of the news topic is that your site has a surge in traffic in a short time. Because of the existence of the news topic, it is related to time. If in this time period, there will be a large number of people pay attention to this matter, and you do the topic, on the one hand to facilitate their site by the search engine crawl, on the other hand, attracted a large number of readers. It also brings up the biggest feature of news topic-------------attention. If you don't know that news has the value of a project, you can do it around your focus.
For example, your site basically provides Internet content, then you can catch Gates's recent visit to China to do the topic, including news reports and comments, so that your readers will unconsciously feel that the site has always maintained a sensitivity to the industry and this society, and sensitive to maintain the most users want to see.
Concluding:
In fact, personal website operation is the same as some community operations, such as professional issues, how to create a professional, with content to help users register, see post replies. What needs to be done is to adapt and change the fate of your site with thought and action!
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