Some principles to be mastered in search engine optimization

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Website optimization has been done for nearly a year, during the more than 10 sites, there are successes and failures. Here today summarizes some of their own views and experience of SEO. Look forward to those who are not too familiar with SEO users help. In fact, every search engine has its own rules algorithm, reasonable SEO can effectively improve the ranking of the site, so that Web marketing can become easier and simpler. For the search engine algorithm rules, individuals have summed up some of the following rules.

1. The title part is an important part of Web page optimization, I believe many webmasters attach great importance to the writing of title. Title and keyword conformance higher the better. Site construction must carefully analyze the relevant keyword strategy, the site for keyword filtering. Here to pay attention to the long tail keyword, often long tail keywords to the site to bring more traffic.

2, the page's head and bottom is also very important. Try to add the keyword to the inside, do not care about the so-called keyword density, as long as your density is not more than 50%, as long as you provide the content is consistent, as long as your content for your users is very important, appropriate to add keywords in the page, just better to remind the search engine here have you need content.

3, outside the chain is very important, the quality and quantity of the chain determines your site in the search engine rankings, but it is not said that the chain, ranking will be good, after all, decided to rank a lot of factors, outside the chain is only one of the important part, remember if you want your site to survive the long-term search engine, do not carry mass, The result is that one day you find your site suddenly disappeared in the search engine.

4, content is the soul of website optimization. Only good content will attract the arrival of search engines, but also to keep updating your site every day so that spiders visit when there is something to eat. The best way is to update regularly every day, and to maintain, the content is best original, because the search engine is very like original. The same thing on the web, it is not going to go and don't like to see.

5, in fact, the final part of the site should be the domain name and server selection. First of all, you must choose a good domain name, this domain name is best with your product keywords, and ensure that the domain name is easy to remember, the best choice. com. Also choose a good server, if your site on the server often appear problems, resulting in frequent web site can not browse the problem, then your site will be greatly affected, ranking will be difficult to upgrade. So choosing a server is also a very important part.

6, only to optimize the home page is not enough, the best site optimization is the whole station at the same time, each content page must have a keyword, content as far as possible not the same, especially the beginning of the article 100 words best not with other stations of the same page.

7, the Site directory and results are a very important part of the site optimization. A reasonable directory structure allows search engines to easily find the content of the site, the ranking will naturally be high. Imagine if your directory organization is very confusing, the directory name is unintelligible, search engine spiders come in as if into a maze. There are a lot of free source code and CMS, many webmaster may be casually find some fool about to start optimization, in fact, these source code are all kinds of errors, the site later optimization is very unreasonable. So still want to be serious really oneself make a or find someone else, or buy a website source code, remember the website of the organization should be reasonable only.

In short, is that sentence: "Content for the king, the chain for the emperor." However, now the search engine has been a bit tired of the spread of the chain, webmasters or a lot of attention to the construction of the station.

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