Some problems in network marketing of medium and small-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We often say that the network marketing mainly refers to the enterprise based on the internet marketing. With the development of the Internet industry, also appeared a number of mature large-scale e-commerce platform, such as Taobao, when, Amazon and so on, with the search engine technology development, the cost of network marketing has been reduced a lot, network marketing has not only been used in large enterprises, some small and medium-sized enterprises have begun to involve this area, In order to adapt to this network era, with the help of network to improve the efficiency of enterprises, these years, the application of network marketing has become increasingly widespread, more and more enterprises and consumers have gained through network marketing, but to achieve the real meaning of the network marketing, small and medium-sized enterprises still have many problems to be solved.

1, the traditional concept of constraints.

Most enterprises do not have a clear understanding of the importance of network marketing, do not really realize the significance of network marketing, just as a competitive tool, not properly let network marketing for Enterprise Services. Just feel that other companies have websites, they also have to do, but just put some information on the site above the enterprise, think that is the network marketing, but also absurd to judge whether it conforms to the trend. Website marketing as a device, a serious waste of resources.

In fact, network marketing compared to traditional marketing communication is very convenient and effective, targeted very strong, can reduce the operating costs of enterprises, but also through the network to open up new markets. Because the size of small and medium-sized enterprises is small, so the mode of operation appears very flexible, the required steps are less, so the efficiency of the natural higher. Network Marketing can help small and medium-sized enterprises to effectively avoid weaknesses, hide their strength on the weak, play its efficiency advantages, develop more markets. So to understand the network marketing, the correct operation, and imperceptibly from the staff subconscious training staff Network marketing interest, so that it understands the marketing concept, and improve the soft power of enterprises.

2. The problem of unclear positioning.

A large number of small and medium-sized enterprises do not know what the Internet marketing is used to do or what? How to apply network marketing, such confusion directly let them show the blind operation of network marketing, only know to build websites, send e-mail, publish online advertising information, but did not consider which businesses have the necessary network marketing, which is not necessary? Most enterprises are in such a blind spot and not go out, in fact, procurement, sales, advertising, online communication and so on must be used network marketing, pay attention to highlight the focus of network marketing where.

As small and medium-sized enterprises, in the traditional marketing model and network marketing coexistence of the business model, must deal with the relationship between the two, let them promote each other, but not mutual constraints, so to make a reasonable plan to combine targeted investment into the business, in the online enterprise product promotion, Then in the product sales process, can be implemented online contact, the network under investigation. This will not only bring the advantages of the network, but also make the transaction smoother.

3. Human resources.

An enterprise survival is to have some relatively living talent, for small and medium enterprises to develop and grow, must have both know the network has a knowledge of the management of the complex talent, but because of their weak strength, it is difficult to retain talent, which causes professional network marketing talent. Small and medium-sized enterprises are mostly those private enterprises, 2865261557 management system of larger enterprises is naturally relatively backward, some important posts are often composed of family members, difficult to manage, difficult to reform, and difficult to achieve the value of the job, typical family business, which is also a very worthy of inquiry.

So small and medium enterprises to solve the problem of network marketing, the first to solve the human resources problem, not only to adjust the employment system, but also to adjust the enterprise management model, through a wide range of assessment supervision, according to individual ability to determine pay treatment, material incentives and spiritual incentives to promote the work of staff enthusiasm, so that enterprises can accommodate and absorb talent. and abandoning the traditional old management model, take the market as the trend to change the enterprise management mode flexibly, pay attention to cultivate some more potential talents as the reserve force of the enterprise, can find some newly graduated college students, and provide them with good conditions for growth, step-by-step to cultivate them into the future of the enterprise elite.

4. Customer service form.

The network of customer service, mainly based on network communication, can be timely access to customer feedback information, and can effectively communicate and communicate with customers on the Internet and to visit, than the traditional direct visit will have more effect. Network for enterprises to provide a variety of customer communication and the way, the realization of network marketing, can effectively improve the service level of enterprise customers.

But since small and medium enterprises cannot maximize their strengths, even if they have their own home page, message board, email, online customer service, the amount of traffic is not too high, the collection of customer information is less natural, because the problem of their own management mechanism can not be unified coordination, will greatly affect the improvement of their service level.

5. Some aspects of marketing.

The specific process of network sales for customers to visit the Enterprise online platform---customer orders---customers pay---logistics delivery. Such a transaction process can directly reduce a lot of unnecessary trouble, reduce customer purchase costs, and direct manufacturers to take goods, quality assurance, such a way is very popular. But some of the problems in the middle of the existence, that is, customers feel that the network is too virtual, and small and medium-sized enterprises naturally do not have some large enterprises that word-of-mouth, so the follow-up work of product sales is difficult to carry out, which is also the problem of most small and medium-sized enterprises. Therefore, enterprises should be true to their own characteristics and network characteristics of service improvements, establish a sound sales management system, through the network of direct communication, product consulting services, product after-sales service and other aspects. Enable customers to enjoy better service through the Internet, to have a dedicated team and perfect network Service system, so that customers through the network can also enjoy direct communication, product consulting, product after-sale and other better quality services.

These days, people have a strong dependence on the Internet, with the usual life is closely related, the Internet can not only facilitate our lives more for the enterprise benefits, there is a lot of development space, how to develop the network marketing strategy or small and medium-sized enterprises to continue to study the problem, to seize and make good use of the network, Let the network make money for us is the development of the most important.

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