Some problems in the construction of local portals from billboards

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This time back home, see home stadium set up a particularly conspicuous billboard "Yanshi port", because oneself is also do the Internet, so more attention, home on the internet hit the Web site is the page can not be displayed, very admire this man, too extravagant, for a Web page can not be displayed as an entity of the huge advertising, It seems that the home economic development is good, but they do not give up, search to see if there are other home communities, a search is really a lot, read it again feel that they have something to say.

Speaking of building a regional portal, of course, is not suitable for any place to do, suitable for regional portal site survival has the following three points.

First: Complete ecological chain. Food and clothing live for entertainment, the region has a complete ecological chain. This will provide enough raw material to update the content, and maintain the viscosity of the site is particularly important, after all, bricks, and at the same time for your future website to play a good foundation.

Second: There is a certain number of netizens. Survey methods you can have the following ways to investigate.

<1> according to the operating status of the surrounding Internet cafes, the general Internet cafes fall almost or run bleak, indicating that the prevalence of computers in the population has been relatively high.

<2> the number of computer stores in the area, if there is a large number of daily computer maintenance and sales can give them blood, computer penetration in the public has reached a certain level, although there is no accurate figure to support.

<3> Search the name of the region, excluding the government site, see the Top 10 regional Web site their membership number, as well as the amount of browsing posts.

<4> pay attention to the people around you, but the situation around me is as long as the age of 40 years old or at home there are primary, middle school, high school children, basically at home with a computer.

Third: not too big area; for example, Beijing, has not seen too much gas in the Beijing portal, but then you can find many like Huilongguan, Wangjing group such as community-represented city area portal, in fact, this reason is very simple, the network if there is entity support, then it will get a good development, Online users can see some information about their life, especially the life class, for example, which market discounts, which hotel promotions, if the area is too far to have any significance, such as living in Beijing North four ring net friend saw a South four-ring supermarket discounts or a day to do preferential information, Then this news to him has no practical meaning, if the website to the user does not have the significance news or the message more than 60%, then your website to this user's viscosity also will reduce. So a portal site is ideal for a system that forms a complete biosphere. We have to choose the Mahjong city, albeit small, but spite. For example Yanshi, the population 800,000 people, the city has several big supermarkets, but also has the practice song room, the hotel and so on resident living facilities existence, actually already provided the entity information source for the on-line content.

But how to do it, I personally think that there are the following points:

First, the content is king. I used to think that to be a spider, to other sites to pick someone else's content on the line, but this can only do "look beautiful", Content must be related to the user's life. The first point, I think there is a good content team for the regional portal is the most important, the content team here needs to include column planning and content editing two chunks.

Second, physical activity. Can organize around the mountain or go to the nursing home to do volunteer and other entity activities, the photos posted in the portal page slide area, can be the next entity activities in advance to earn enough popularity.

Third。 And the merchant's joint advertising revenue. In fact, Yanshi has a large number of advertising vendors, but not everyone is suitable for regional portals, such as some refractory plant, this type of 2B products on the home page or two-level pages on the launch of such ads will only allow visitors to think the value of the site is misleading, so do not despise the site page ads, In fact it is also a kind of content of the website in some degree. We recommend putting 2c ads on the market, such as discount promotions or glasses shops. And the site in the initial establishment itself can and some merchants to cooperate, free to publish business information, and regular replacement, so that the whole site to you people feel is in the lively running.

iv。 Strength of the gunman. General portal site, there will be some interactive plate, such as Sns,bbs,blog, if you do not have enough shooters, we suggest you do not open such a forum, because the early stage of these deserted sections will give netizens a kind of sunset feeling, imagine if you go to a disco, You are willing to go to a lively or a deserted one. So the premise of setting up a forum, you need to have enough shooters, or not enough gunmen have enough to foil popularity ability.

V。 According to the flow analysis constantly adjust the content, portal site at the beginning of the establishment of the site is only the construction of their own wishful thinking design. The builder should use the Flow monitoring tool to analyze what the user likes most, so as to adjust the weight of the plate in the layout or the amount of information in the content class.

In general, the regional portal should be as far as possible to achieve the combination of true and false, so as to and large portal site division, forming their own characteristics, gather their own user base.

Finally I wish you webmaster station friends site more profitable.

Some of the above only for their own ideas, if you have any advice, you can go to Zhengzhou seo contact me.

My Contact lifeisdog@gmail.com