Some problems of website operation and Development

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a large website project operation, inseparable from a team of close collaboration. In this team, it consists primarily of two parts of operations and development. However, in many aspects, such as experience, job role and cognition level, there are great differences between operators and developers, which will lead to contradictions and conflicts in the planning, development and on-line of the website. Dealing with the problem between the website operation and development is an important factor to determine whether a website project will be successful in the end. In combination with some of the knowledge of the site operation for several years, I have summed up some of the following views. There are successes in the experience, but also the lessons of failure to share with you here.

How does operation lead to demand analysis so that research and development adapt? This is a question of demand analysis. In the course of project development, this is often the case: operators believe that the provision of the demand is in place, and the developers believe that the demand is still not detailed enough, the two sides debated.
On this issue, we should first make clear that operations play a leading role in demand. Operators in the planning, development and operation of various stages, to the project development needs to be as clear as possible analysis and elaboration, to facilitate the acceptance and implementation of developers. The main task of the developer is to analyze the system and technology with the requirement. Sometimes the implementation of operational requirements is vague, which requires the development of analysts to communicate with operators and "translate" to provide the best logical processing mechanism for system implementation.
If operators can as much as possible to consider the Web site system architecture, in the overall demand planning above, provide more detailed logical relationship elaboration, while developers can also focus on understanding the operational intent of the requirements, grasp the direction of demand and subdivision, that the above problem can be solved.

How does the operation and the developer communicate effectively? Operators and developers often have a wavelength situation when communicating with them. Operators consider the site is not the original intention to reflect? Is it user-friendly and day-to-day management? How to adjust the layout to make the website more attractive? And developers consider the site is not in accordance with the "requirements of the Statute" for the implementation of the design? Where are program vulnerabilities and redundancy? Can overly complex query conditions affect the overall performance of a site? Both sides in the communication, will be in accordance with their own thinking to point out the lack of each other, resulting in communication difficult to carry on.
To solve the problem of effective communication, the first is to strengthen business learning. Do operation, a bit of technology do not understand, completely regardless of system performance, implementation mechanism and feasibility, it is bad operation. The development of the same is not only the task as the core, the "requirements of the Statute" as the standard. If not very good understanding of development intentions, then developed the site is too mechanical, can not meet the needs. Secondly, we should be good at listening and affirmation of each other's demands, in the attitude of transposition thinking, efforts to understand the other side of the reasons behind the talk, and constantly give positive feedback. Understand that operations and development are complementary and inseparable, and that mutual recognition and encouragement is much greater than the same role of encouragement.

How to reach a consensus on local conflict between website operation and development? During the development and operation of the website, various conflicts often occur. From previous requirements analysis conflicts, to the conflict between project development schedule and time management, to the conflict between the new demand response and the existing architecture, and to the performance evaluation of the operations and development teams. The existence of these conflicts is normal, unavoidable, but all the success of the project has been impacted and hindered, must be seriously treated and resolved.
To resolve the conflict between operation and development, we must stand in the common vision. With an exciting and exciting shared vision, we will be able to reach a consensus on the different stages of project progress. The consensus of the requirement analysis stage is to give a perfect project structure planning and development plan; Site development phase of the consensus is to ensure that the project on schedule on the premise, to 100% of the completion of the development task; The consensus of the website operation phase is to drive the follow-up development by operation, and develop 100% for the operation need to do service. Embodied in the specific conflicts above, we are based on the above consensus, it is not difficult to make the right choice.

        user experience issues.
        domain name: the shorter, easier to remember, the more character, the better;
         Browse Website: The more information you are interested in, the better, the less it is, the better; Although the user taste is numerous, but birds of a feather flock together, lock the target audience, always have the law to follow;
         Registration Link: Can not register/login, do not register/login, can less fill in registration information, less fill a point, can not enter the verification code, do not enter. Users are always busy and lazy, so they should meet their "lazy" needs as much as possible.
        User Center: The most concerned about the user's information, the most commonly used functions of the first time presented; , the best users do not need to see help, can play the turn, flexible;
        release information: The best system can predict what users want to publish, so as not to fill out a lot of information (Memory of the user's previous action record; provide the category of information to be published; provide a default selection);
        Interactive: Users always like to express their ideas, When the website Affirmation even is praised the user's opinion, the user is in the heart is flattered, certainly will add the website to the collection folder, even is sets the homepage. There is no doubt that the site should provide as many users as possible with ideas, contributions to the wisdom of places and opportunities, including uploading information, publishing information, comments, forum posts, participate in user surveys and so on.
        user experience is sometimes elusive, irregular, but there are always clues. Only through constant adjustment, experimentation and innovation can the best combination of website development and user experience. The
        user experience is both an issue that operators focus on and a problem that developers must focus on. In particular, some new technology applications such as AJAX, can effectively improve the use ofUser experience. For developers, in the Web site development process to fully consider the user experience of each link, can be more effective, and increase the web site development of humanity and sense of achievement.

        Product Awareness issues: Website operation and Development is the product operation and development. Website operators and developers should establish a product awareness, to be clear that we do the site is valuable, it will create value for more users. Here I quote the four recommendations in the article "Excellence in Design and product awareness":
        "to build the product development concept and consciousness that the researcher should take into account in addition to the technology, In the use of technology synchronization to consider, do design for X, avoid excessive technical standard, establish the right research and development values. "
       " to establish a proactive design concept, the relevant product may be the problem as far as possible in the development phase of prevention, Avoid the loss of rework & Debug in the later stages of the product development process. "
       " to establish the engineer's positive research and development values and capabilities, bear the responsibility of Enterprise product competitiveness (research and development to determine the competitiveness of the product 80%), do a good job in the source management of product development, Help reduce the follow-up development issues, not only a large number of product development costs and time, products listed more q, C, D competitiveness, create higher value-added. "
       " to build research and development team thinking, to more effective team division, more efficient completion of research and development work. The

SEO problem: SEO (Search engine Optimization) is a site project operation and Development of a unique point. Standing in the technology development perspective, SEO is a technical problem, and in the eyes of the site operators, SEO is a highly operational color of the work.
Site projects in the planning and development phase, should be fully taken into account in the SEO, in addition to the regular SEO technical specifications, but also should be clear after the site on-line optimization direction. For example, cosmetics sales website can be in cosmetics brands, hot cosmetics categories, cosmetics use guidelines such as the construction of special topics or columns, content index and list, increase search engine weights;
After the operation of the website, operators also took the burden of SEO. SEO essence and improve the user experience is not the second, and focus on enriching the content of the site relevance, especially the original content of the grasp, but also to search engine appetite. SEO is not a matter of 32 days, while your long-term adherence. On this basis, combined with the site's product sales structure and perfect after-sale evaluation system, can effectively transform the SEO flow to potential customers.

The internet world is growing rapidly. All the workers who are involved in the operation and development of the website are experiencing the unprecedented practice and witnessing the brilliance of the industry. The problem between website operation and development is much more than these, the author here, I hope that more operations and developers to pay attention to our common problems.