Some profit points and offline promotion methods of educational websites

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I have been engaged in a few years of education Web site, a little experience to share with you, mainly some methods of profit and offline promotion methods, I hope the same industry to help friends.

Profit point:

1, the development of the curriculum search system, the establishment of training courses database, to achieve training courses to render accurate search results. Through the course recommendation, online registration fee is divided into the form of fees.

The course search system, with its own database of training and education, is the collection point for all training courses. After the basic development of the system to fill the full database course, the course to all-inclusive, so that users through search, accurate results.

The results show the name of the school, courses, hours, fees, online registration. If, the user clicks to enroll, then directly wants the reported school to collect the registration fee to divide. If the reported school does not cooperate with the school unit, contact the school, according to the enrollment Quota collection application fee is divided.

At the same time, can use for reference Baidu bid, can let the cooperative school or want to search similar courses show before the school to charge a certain ranking, recommend fees.

2, with training schools, educational institutions to cooperate, opened under the education website under the cooperation of the Branch station.

Education Network after the opening of a branch, you can let the training schools, units open training stations, under the branch of the station. If the branch station domain name xx.40338.com, the next hangs the station address for XXX. xx.40338.com form (XXX for training School, unit name) each cooperative station can charge a fee of 120,000 yuan. Fee-paying cooperative schools will have independent management of their own schools, can publish various courses, school promotional materials (information will be approved by the editorial department in the given release).

If the school is unwilling to pay the 120,000-point cooperation fee at a lump-sum, the education station will divide the cooperation station into three grades. (1) Gold member. (2) Silver member. (3) Bronze member. According to the different membership level, charge 3000 yuan-8000 yuan. To give different administrative rights, limit their use of functions, the number of courses issued.

Offline Promotion methods:

1, add equipment, clothing and other facilities, send professional interviewers, to schools, training institutions, education units to carry out on-site interviews, increase exposure rate, improve visibility, and to obtain high-quality content for the site.

Through the network, newspapers and other media channels, such as schools, training institutions, education units and other activities, news information. Arranged by the editorial department, the foreign reporters to the news activities on-site interview, with the site, the incident after the continuous follow-up report.

Independent interviews can be conducted independently of the representative students or leaders of schools, training institutions, and educational establishments when there is no news. We should increase the exposure rate of education network, improve the image of education network in the field of education, and obtain high value and original content for education network. Pave the ground for marketing department to develop market.

2, cooperation with local media, participate in all kinds of public welfare activities, establish a positive image. Strengthen the educational network in the local influence, credibility.

Participate in TV stations, print media (all kinds of newspapers), local network media (local news network, forum, etc.) and all kinds of public welfare activities held by various large enterprises. For example, donations of students, condolences to the military, visit the elderly and other public welfare activities, depending on the situation can also be organized by the Education Network to launch public welfare activities.

Follow the television and newspaper reporters together on the activities of the public welfare events to keep track of the report, establish a positive image of education network, increase the education network in the education industry visibility, credibility and reputation.

For the time being to share with you how many, later have more time to write point, hope that the same industry friends can go out of their own road, I have changed careers, the current study of women's website this piece, I hope we support more, give some advice.

Reprint please note the name of the article 38 women nets www.40338.com Thank you!