Some promotional strategies for small Web sites on demand

Some big, old websites don't need special promotions, but some of the big new Web sites http://www.nd118.com can't be so lucky. In the face of some existing large websites, these sites will be more difficult to promote the promotion work. In addition, this kind of website wants to imagine small website so occasion dozen force also not realistic, this needs to develop some promotion strategy.

1. News promotion.

News is often the focus of attention, hot news, the latest technology, the focus of the debate is news, of course, will not be spared. If the site can be in these 3 aspects of the full effort, it is not difficult to get people's attention, to achieve the purpose of promotion.

Hot NEWS: When the latest Oscar awards, most of the sites are timely launch of the online live, so that people can win the Oscars at the first time the award, the site has promoted itself to the vast number of users pay attention to the Oscar.

New technology: Technology is not necessarily boring, when the site developed a benefit for most people's technology, then this technology has become a tool to promote the site. VERYCD Network by virtue of the introduction of Peer-to-peer Download technology-electric mule has successfully promoted their own, so that they have not yet contact Peer-to-peer download technology users have a lofty prestige.

Focus debate: Right or wrong, this controversy has never been interrupted in the history of mankind. With the focus of the controversy, it brings opportunities for website promotion. "Zhaozhao Event" is what is not, opinions, opinions, and the paparazzi is taking advantage of this wonderful opportunity, serialized a pardon for a certain, successfully promoted himself out.

In fact, the news can be done more deep hidden, Google often will be related to their own news to the major sites, using their own advantages unknowingly do the promotion, this promotion is the most successful. Not so sharp, unconsciously imperceptibly to get reading online news users pay attention to achieve the purpose of promotion.

2. Organize large events.

Holding large events is a popular way for marketers to promote and enhance their popularity. Large Web sites can also learn from these methods. Through the organization of large-scale activities, in a very short period of time to enhance the visibility and influence of the site to a level. In addition, because the large web site funds and manpower is relatively sufficient, also have the strength to carry out such activities. Large-scale activities can be divided into the following 3 kinds.

Contest type: This type of activity is the most common and the longest duration. Sina used this approach when it promoted its blog service.

Conference type: Many large Web sites will hold annual meeting, the invitation of the annual meeting can be the same type of site owners, can also be the site in the field of eminent persons, these people are very influential, for the benefits of website promotion. Other forums and gatherings can be counted as conference-type variants, albeit without formal annual meetings. But because there is no time limit, it can be held as needed, more flexible than the annual meeting.

Preferential type: This kind of activity is very similar to the big promotion activity of the merchant, this method is used by the online shopping website more. For example, every holiday, Taobao to send some "red envelopes", this kind of red envelopes is actually a net friend to the benefits of activities. This kind of activity can attract more visitors, also make the website be promoted further.

3. Word of mouth.

The quality of the site is not some authoritative body judgement, also not the site self-appointed, but rely on the site has been logged on the website of the word of mouth, the use of this ancient way of mouth to promote large sites is not an anecdote. In the network so developed today, the role of Word-of-mouth is not only not weakened, but also because of the spread of information and speed of the enhancement and unprecedented strength. Establish Word-of-mouth, it is necessary to have a little Hard, can let Word-of-mouth spread, but also a little psychological hint of kung Fu.

(1) Website optimization: The characteristics of the site is the most easy to remember things, so that the characteristics of the site is highlighted, but also to establish the best way of Word-of-mouth. The features of the website are embodied in the following aspects.

The domain name of the website and the website is easy to remember.

The center of the site positioning, the main content, page design.

Not afraid of swagger, do the site to high profile, the characteristics of this site in the user's first contact with this site to reflect the region.

In addition, good operability, friendly interactive interface, the rapid spread of each page will bring the ideal website experience, this experience is a way to establish word-of-mouth.

(2) Hint to the user: only the characteristic is not enough, establishes the word of mouth to let the website characteristic through the netizen word of mouth. Users who have a good browsing experience on a website may lead him to visit the site often, but may not let him spread the site. At this time you need to do some small adjustments in the site, to the user to do some psychological cues. such as Sina blog on the provision of similar services, in each blog Sina has set a copy of the blog address of the shortcut button, this not only facilitates the browser will like to recommend the blog to other people, but also to the viewer has a psychological hint: Sina blog In the use of convenience, but also hope that the blog is spread, more people understand. In this way unconsciously, Sina has completed a psychological hint, reached its website to promote the purpose.

Author information: Online matchless, want to see author more articles please my blog www.sun0476.com. The author's unique qq:442666789 on the Internet.