Some reflections on the optimization of online promotion station

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The company recently on-line a product station and the network promotion station, because is the new company, the fund is more tight, the order becomes the life-saving straw which solves this problem. The author in the optimization and promotion of these two stations, especially the Changsha network to promote the Web site, encountered a technical, professional ethics and many other issues, one months passed, although some achievements, but still not ideal, now reflect on the following.

One, the order can not be betting on SEO

The author of the company's core business is a car product sales and build stations to promote. The company made two car products stations, the old station ranked strong, but also put a bid advertising, profitability is not bad. The new station ranking is also in the overall rise. However, the website construction and network Promotion department situation is not very optimistic. Because anxious, I promise the end of the year, Changsha network to promote this station will bring orders.

The company means that the website construction and promotion part of the end of the year to achieve self-sufficiency, after years to achieve profitability. Do a website, have a single will be profitable. Because of the limitations of thinking, to a large extent, I am pinning several keywords to search engine homepage. As a result, one months later, although there is a word to the home page, but suffer no inquiry volume. Compared to the author, the promotion department has colleagues to actively contact the relevant network marketing training peers, thus reaping several build stations and optimize orders, so that the company finally normal operation. Also have colleagues, actively joined Changsha Local enterprises QQ Group, also won a few low-cost orders, so that the establishment of the Department in the end of the year have something to do.

Many times, many seoer of thinking are limited to the site optimization above, in fact, the network to promote the way and way too much, we only need to find suitable for the current environment of the promotion method can be. SEO is good, but not limited to it.

Second, the promotion is not an overnight thing

The author has optimized many new station experience, in on-line Changsha network promotion This station, prepared at least 30 original article and so on. The new station on the line, the author first with a robots shielding spiders, to stand in a lot of details are done better when the spider came in. The first two weeks, the author regularly updated the article daily, hair outside the chain to lead the spider crawling mainly to the search engine a good initial trust value. In this way, the company's website was included the next day, and included, most of the keywords have entered the top 100. One months later, the author's website is ranked as follows.

Because compared to the network promotion, build the station to money faster, so I originally optimized the main keyword is "Changsha website construction." But later found that the word competition is too fierce, according to the author's level and resources, short time is difficult to optimize to the home page, so the author of the next step to optimize the "Changsha website construction Company" and other words. One months later, these words are still not ranked fast rise, but "Changsha website optimization" The word entered the first three, the author analyzes the following reasons.

1, although the author built a large number of "Changsha website construction" anchor text outside the chain, but the author with Baidu webmaster outside the chain tool inquiries, these anchor text outside the chain is not very ideal.

2, the author's website, the website construction related articles are few, the article basically is revolves around the network promotion and unfolds.

3, outside the chain page, the theme is basically SEO, so Changsha website optimization This word ranking is good to understand.

Third, indifferent to face all kinds of malicious competition

Station on-line less than one months, the author found that there are peer collection author article, and get A5 contributions. I was very angry at that time, later A5 editor deleted the infringement article, the author did not pay attention to the matter.

But the author yesterday a check company article, incredibly article released soon after, and was peer-collection throw to Sina blog, resulting in the author's website articles not included. Secondly, the author clicks into the station, found that the station not only stole my station advertising map, but also the author of another article to contribute A5. The first reaction of the company technician is invasion, the author's own first reaction is to give its mass outside the chain, brush flow, click and so on. But think about, are peers, let it delete infringement article can.

More exotic is, the other side of the chain construction personnel actually ran over to exchange links, the author asked the infringement, the other party said the editorial department did. Finally, the author or the exchange of friendship links.

This matter, let the author think of the original in the optimization of a city printing factory key words, every day there are peer brush flow. At that time the author of an angry, with a number of Flow wizard will be home to other Web site brush flow, brush click. Results one weeks later, everyone's site rankings are volatile. Afterwards, a few station stationmaster all have tacit understanding stop brush click with Flow. Malicious competition, most of the time calm a little better, but if the malicious overdo, it must be head-on.

Iv. writing in the final

Two new stations on line one months later, the overall good, Baidu index in the steady increase in the overall ranking is also rising steadily, every day there are more than 10 IP to stand. Although not yet translated into orders, but the author's mentality is different from the original. The above is the author of some network promotion experience, I hope to be useful to you.

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