Some "strange ideas" about the development of electronic commerce in Shenzhen

Shenzhen government has set up a special E-commerce team to study how to vigorously develop E-commerce in Shenzhen, I have been invited to participate in the Shenzhen government held various E-commerce seminars. Led by Xu Mayor of the development of Shenzhen E-commerce Research Group, the next will be a great action, there is beyond Hangzhou to become China's e-commerce capital ambitions. But how to lead the government to support and develop E-commerce is still in the research stage.

I comb the current situation of Shenzhen e-commerce:

Shenzhen's E-commerce enterprises are generally small, Shenzhen's relatively large e-commerce enterprises include:

Shenzhen ranked first E-commerce Enterprise for racket net, for Consumer-to-consumer.

Shenzhen ranked first for the show network

Shenzhen called the name of the business-to-business in addition to global resources, that a little bit of a pick-up in Shenzhen business Opportunities Network, the government has won the support of 100 million of funds, visible Shenzhen want to develop E-commerce heart.

In addition to the above website, Shenzhen does not seem to have been called the name of E-commerce sites in the country, even the national influential Internet companies, it is recognized that only Tencent, Thunder, A8 these 3 home.

The development of E-commerce in Shenzhen needs a big drive, big thinking, unconventional development, focusing on supporting 3 to 5 national influential E-commerce sites, in the short term, it is possible.

My advice to the government on various occasions is that the government, in the area of E-commerce, if the government has come forward to nurture the demand, it has nurtured everything, and there is a need for all to come, regardless of Consumer-to-consumer, Business-to-consumer, business-to-business, regardless of domestic trade, large enterprises small enterprises.

Comprehensive statistics, Shenzhen about the number of E-commerce, Shenzhen has 12 million people, netizens have 6 million, 1 million online shopping crowd. The national network buys the population to occupy less than 20%, Hangzhou, Beijing, Shanghai is also the case, if the government came forward, so that Shenzhen has a network of people and enterprises to achieve 80%, the first to reach the level of e-commerce in the United States, that is, 5 million Shenzhen people have continued the habit of online shopping, high out of Hangzhou and other national level 4 times times, Then the Shenzhen E-commerce stand out. It is the quickest and most realistic way for the government to pull the industrial chain from demand.

Based on the above ideas, I have put forward the following several fantastic thoughts:

Shenzhen government to train 5 million Shenzhen people to go online shopping every day

1, project name,

"Let Shenzhen 5 million people experience E-commerce"

2. The necessity of the project, what problems the project solves

Solve the problem of Shenzhen people online shopping habits.

3, the main content of the project

United Shenzhen All Online Banking, open online banking consumers, send 100 yuan government online consumer coupons

4, the project's lead department and Coordination Department,

Shenzhen Financial Department, cooperating with department for major banks

5, project budget: 500 million online consumer coupons

Shopping crowd online shopping habits training is the most basic work of urban e-commerce development, only Shenzhen has China's largest e-commerce consumer population and beyond Hangzhou and other cities, the development of E-commerce in Shenzhen all over the city.

The government invested 500 million online consumer coupons, cultivated 5 million Shenzhen local shopping crowd, promoted the development of Shenzhen E-commerce Transaction Settlement Center strategy, but also stimulate domestic demand.

Shenzhen's largest consumer Walk show network and Shenzhen, the largest commercial bank of the local investment show network has a mature network of training to buy people experience, has been cultivating 50,000 of customers have never been online shopping in Shenzhen, have successful operation experience, also proved to be feasible.

According to Shenzhen 4 pillar industry Policy: High-tech Industry, logistics industry, financial industry, cultural industry, e-commerce supply chain, information flow, logistics, capital flow and other Shenzhen will have the advantage of exerting force, so Shenzhen to build E-commerce is the supply chain advantage. With the supply chain advantage, with the final demand, with similar shenzhen of the status of the National Settlement Center, Shenzhen E-commerce in the short term will leap forward. The future of Shenzhen must occupy the E-commerce business of the National Exchange Settlement Center, the settlement Center in the future E-commerce area is very important, cash flow and resource flow will be due to such a settlement center and run to Shenzhen, which also with the Shenzhen city to build the headquarters of the economic city of the strategy is very consistent.

Second, the construction of economic development zone to break the bottleneck of E-commerce

Generally believed that the development of E-commerce has several major bottlenecks, including credit bottlenecks, payment bottlenecks, logistics bottlenecks, the latter 2 bottlenecks and financial and logistics industry-related, is the most strong point in Shenzhen, credit bottlenecks can be built online development zone by the Government to resolve.

China's local government to develop a particular industry and experience is the establishment of development zones, once the development zone, policies, funds and so on tilt, this industry can generally develop, this is the local government's proven strategy and experience.

If the Shenzhen government to establish an E-commerce online development zone, will have a certain qualification E-commerce Enterprise Audit "Circle" come in, give a unified Shenzhen government credit, Unified Shenzhen Government designated payment, Unified Shenzhen Government logistics warehousing, that is, the National people to Shenzhen E-commerce Development zone to buy things, Everything is guaranteed, netizens do not worry about the funds stolen, do not worry about the goods are false, do not worry about delivery slow, everything is the government to guarantee, as long as there are any problems, by the Shenzhen government to advance compensation. The Shenzhen government also designated the Trade and Industry bureau, the Consumer Council to specify the handling of online shopping complaints and so on.

The first of Business-to-business, Consumer-to-consumer was occupied by Hangzhou, now the basic is still a blank, the Shenzhen government to build a government credit, take a national first easy.

Brand.gong@zoshow.com, vice president of catwalk network