Some strategies for analyzing website keywords

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To do optimization first step is to analyze the key words, is the target positioning is what, facing the crowd is what? but also can not choose a particularly popular words, should be reasonable choice of some target keywords and long tail keywords, the choice of keywords to Shijiazhuang website Construction Yi Long Information Media Co.

To select a keyword:

1. Choose the key words in line with your own strength

2. Low flow of keywords not selected

Keyword analysis can be divided into five processes:

Understanding the Industry profile

Industry keyword Collection

Competitive analysis of key words

Keywords development planning and flow forecast

Identify target keywords

Understanding the Industry profile

1. Search Industry main keywords, search results of the first 5 pages of the site can basically explain the industry profile.

2. Analysis of the site you are familiar with, such as the site's professionalism, the main keywords, the time to build stations, site size and so on.

3. In the Industry keyword search results of the first 10 sites, to see what is the site. Personal site? Industry website? Corporate website? Auction site? If the personal site is more, then the industry most of the use of Advertising Alliance form, with innovative profit model can be considered into the simple enterprise website, it shows that the industry is not competitive;

From these three aspects, you can generally understand the industry profile.

Industry keyword Collection

1. From Baidu Index to get each keyword daily search volume.

2. Search the industry's main keywords, click on the search results at the bottom of the first page of more relevant search. From here to get the collection of industry keywords, do the appropriate screening.

3. If you need more industry keywords, you can use the Chinese version of Google keyword tool.

Keyword Competition analysis

1. The natural ranking of the top 5 sites for analysis, including site size, build station time, PR value, the main keyword, SEO level and so on.

2. For selected keywords, according to understand the industry profile of the way to understand the ranking of two keywords.

3. Select from the Industry keyword collection to suit your own. Include: keyword relevance, keyword search volume, keyword business value.

Keywords development planning and flow forecast

1. To determine a development of the main keyword, the Web site to improve the flow of great benefits. For example: The beginning can be sure is: Shijiazhuang site to optimize the main keywords, the future with the development of the site, SEO search results will also have a good ranking.

2. The development standard of the key words. Need a clear tomography. such as: Shijiazhuang site Optimization site optimization is a very large level, but with: Shijiazhuang website optimization can be very good over.

3. Flow is expected to be a need for experience, some keywords although a lot of daily search, but the flow is the first three (second) or auction site "interception."

Identify target keywords

The above analysis, basically can help you to determine the target keyword. The main station can determine three target keywords. The keywords for other pages can be, and so on.

Note: This article is from Shijiazhuang Yi Long Information Media network company http://www.yilong9.cn, starting a5!