Some strategies on linking construction and single link in SEO optimization

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Two of the three major search engines, Google and Yahoo are very important to one-way links, and based on it to determine the ranking. Each link to the Web site is equivalent to a vote of confidence, the more votes, the higher the ranking.

This article will share some important information about link building and some strategies to get one-way links. Before you go into the subject, let's start with some basic concepts: start with the basics, the so-called link is the way from one Web site to another. Inbound links refer to links within the same Web site. An external link is a link that takes you from one site to another. That is to import all the links from other websites. Inward links refer specifically to links from other sites to the site.

There are 4 different types of links:

· URL link.

· Text link (Aka static link)-the most common link. (When you click on a word or phrase, they bring the link)

· Picture link-that is, when you click on a picture, you will get a link to a page.

· Dynamic Link-also called the Java language, although it also takes you from a page to another page, but such links contain special code to implement special functions. (This type of link appears in different forms)

Even if you don't understand web design and programming, you need to know the basics to differentiate between these different links. You don't have to rote the code, as long as it distinguishes between different types. Links are searchers and search engine spiders ' navigators. Search engine spider refers to crawling in each website crawl finally boil information computer program. Search engines use spider bots to capture sites. That is, they collect information about your Web site so that it appears in the search results page when available. When search engine spiders are included in the site, they travel from this site to another site according to the link guidelines. At this point, you must know that search engines cannot track "dynamic links" and HTML links that set "No Follow" in your code. The "No Follow" instruction is usually found in the META tag section of the site. Simply put, meta tags are specifically for search engine spiders set up information, ordinary viewers are invisible. If you want to see the code, you must select View source in the browser. (View Code) (IE users, select the page) to view the code, Firefox users, choose to view the 〉〉 page code) if the search engine spiders can not find your site from a link, although it is still possible to get some traffic through this link, but from the search engine optimization point of view, this link has lost its value.

So what kind of link should get?

You can get 2 kinds of links:

· One-way links-refers to another site that unilaterally links you, and you don't link to each other's site.

· Links-Links are established between the two sides.

One-way links are more valuable to search engines. However, the value of each link is determined by the following factors: relevance to the site, links with text, link Station authority and so on.

In addition, but also know that some links, although not valuable to search engines, but can also bring you a certain amount of traffic. Overall, the more links to the site the better. However, link building takes a lot of time and effort. If you can get high-quality links, the return is greater. From a search engine optimization perspective, 50 high-quality links are far more valuable than the 1000 low quality links. What is a high quality link? A link that can bring fame or reputation to a site (that is, a link that will let search engines think other sites are important for your site), and links that improve page levels. Some links can meet two requirements at the same time, some cannot. To get a high ranking, you must have enough links to target keywords. Therefore, keyword research is essential.

If your site is about "search engine optimization", the first step should be to do keyword research to find the available keywords. Of course, you can also directly use "SEO" as a keyword, and then around the word to expand the link building, but, if no one search this word, your site will not have traffic. No one search for the keyword, even if the first line, but also in vain. And if the competition for a keyword is too intense, you should choose a less competitive one. Now there are a lot of free keyword analysis tools to help you.

It is also important to make sure that page optimization is targeted at the target keyword. If you are laborious to obtain a large number of one-way links, but the anchor text of these links will not appear in this site, that is, with the theme of this site has nothing to do, you will probably be in vain. In this case, a relatively small one-way link, but site optimization done better site ranking will be relatively high. Alternatively, if you get a one-way link that is just a URL link and no anchor text, those sites with fewer one-way links but higher quality (anchor text) may be ranked higher.

Therefore, the ideal state is to obtain those with both anchor text and the site contains the first or second important keywords one-way links. Google even uses latent semantic indexing to study synonyms for target keywords. This prevents spammers from using different synonyms for their keywords. The search engine algorithm looks at all the keywords on the page and their relevance. So, if the content is worthless, then it doesn't make sense to create a single link. You should optimize the viewer first, and then study to expand keyword optimization. Then, actively get a single link with anchor text and target keyword. It's even more perfect if these are linked to your site theme. Yes, Google will also evaluate the content of your site and the content of the site you link to. At this point, if you are a commercial site, a small number of links from the commercial web site is more valuable than a lot of links from the game site.

Do not commit the following link building errors:

· Don't spend a lot of energy on one-way links without page levels. A one-way connection of 1 or 2 page levels over 5 is more valuable than 100 links without page levels.

· Purchase links to be cautious, otherwise it is easy to be punished. Pay special attention to those links that suddenly increase. If your site originally had only a small amount of inward links, the second day the number of links suddenly increased sharply, Google will detect this phenomenon, and then punish you.

· Do not spend time on creating one-way links with only URLs, try to find links with anchor text.

• Make sure the links you get are valid and don't spend time on links that search engine spiders can't crawl.