Some suggestions and writing of keyword layout

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Someone asked the keywords in the layout of the entire site. Previously also wrote a post to introduce the optimization of several keywords, today to add a few points. Simply put, a number of keywords in the site need to be reasonable layout, the most difficult arrangement in the home page, the medium difficult arrangement in the column pages, long tail nature of the arrangement in the article page or product page.

The following points need to be noted.

One must first do the keyword research

Do not know what the user search for keywords, there is no reasonable keyword layout. I've seen too many company sites home page target keywords are the site designers take for granted the word or the company name, are some people do not search the word.

In-depth keyword research, in addition to avoiding the most important keyword selection of major errors, but also to help all keywords in different channel page arrangement. The most important keywords are usually the largest number of searches of the 2-3, the number of lower search levels of what? What are the differences between these words? Should you arrange a separate channel? How many of these medium-term keywords need to be arranged? is the overall architecture of the site able to meet these keywords? Is there too few keywords to be found enough to make the site architecture sufficiently plump? And so on.

These questions must carry on the thorough keyword research, only then can obtain the answer, depends on oneself to think cannot come out.

Second appropriate evaluation of the first keyword

Do the site, most people will feel that the target in the industry the most difficult word effect of the best, search more times, to the flow must be large. For example, in the SEO industry, the goal is set in SEO or search engine optimization.

For some corporate websites, this is also the last resort, because the enterprise product name is long fixed, in the advent of the internet before so called, can not change. But there are some types of information, portals, social media and personal sites, the focus of the subject and key words can be very small, it depends on how you determine.

Confirmed the homepage keyword, then the Channel page keyword has decided accordingly. And the first keyword in the end is the goal should be placed in SEO or Beijing seo or xicheng area SEO? This requires consideration of at least 3 factors:

1 search times.

2 Competitors (existing in front of the site) the strength.

3 The time, money and manpower you are willing to spend.

Most of the time you don't have to target the hardest keywords, especially for new sites.  Difficulty set too high, two or three years have not reached the target, I am afraid the webmaster will not hold. Third, no more than 2-3 target keywords per page. Many webmaster like to put a lot of keywords on the home page, that the home page weight high, the key words on the home page, the opportunity to get a higher ranking.

If you can find the main and secondary keywords not too much, altogether four or five, then this is acceptable. But if the most important and more important related keywords have more than 10 20, then do not have to squeeze on the home page. Each page target keyword limit in 2-3, otherwise the page content writing, internal link arrangement, external link anchor text and so on will encounter contradictions cannot solve. The final result is that a page can only get 2-3-word rankings. It's better to plan ahead and distribute the words of different importance to different pages. This is especially important for the new website.

About Long Tail keywords

Long tail theory we are familiar with the use of SEO, sometimes I instead feel stressed that the long tail a bit too far. To do SEO people, the most important thing is the long tail consciousness, in the site structure, internal links, article page writing and so on, think of a long tail this concept is enough.

The website that really can make full use of long tail advantage, must have more than hundreds of thousands of pages at least. The long tail effect of this site is naturally obtained, and it is not possible to conduct a comprehensive long tail keyword study. In a large number of article pages or product pages, natural writing, highlighting a very single theme is enough, do not have to do deliberate keyword research.

Five, avoid multiple pages competing for the same keyword

This is also a lot of sites easy to make one of the problems, the site has more than one page target keyword is the same. Some webmaster believe that the home page and several columns to enhance the optimization of the same group of keywords, so that the opportunity to get a higher ranking. In fact, the situation should be avoided as far as possible.

The same site to compete for a keyword, should only be a page. In this way, whether the internal link arrangement, or the construction of external links, as well as copywriting writing, can be targeted accurately, will not distract energy.

The most extreme phenomenon of this problem is that everyone is familiar with the copy content.

The article is provided by www.qq20100.com

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