Some suggestions on movie website promotion and how to do well the user experience

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With the development of the Times, the competition between all walks of life is more and more fierce. Now the enterprise is not only the product, technology is more attention by enterprises. said the website construction, cannot say all enterprise all will the website construction as one's own achievement, but the website construction this upsurge, lets the enterprise in order to obtain more market share, really begins the real concern to the user's feeling and the content construction.

As a movie website construction, it is also very important to pay attention to the user experience. So, how can movie website construction improve user's experience? Here, we analyze the following key elements that affect the user experience:

1. Search box

As a result of the user experience, the design of the search box becomes the most effective embodiment of the user experience. The search box is designed to cater to users looking for information content of the shortcut window, by entering the relevant information on the movie keyword, the movie site will provide users want to close to the query results.

Search box is generally designed in the movie site home more obvious location, easy to find users, and the design of the search box is generally larger, but does not affect the overall beauty of the page.

It is recommended that you avoid the monotony of the search box and that you can show some of the latest hits in the Search box below. Or the search box can also be designed as a drop-down search box, you can recommend the most popular search movies or actor name, so as to speed up the user to find information.

2. Playback record

From the user's point of view, is not often seen watching a TV series, the next time to watch the time to forget where to see it? I think that this phenomenon is not my personal, right? and the film site on this can be the right remedy, play record is the best medicine.

However, the design location of the playback record has always been a big problem, and the design of the floating window is the most effective way to bring it to the user experience. So the design of the playback record is best designed on the left or right side of the page, showing in a floating form. Not only does it not affect the user experience, but it is easier to discover.

3. Thematic

The theme of the film Web site is the design of the film or TV series classification integration, subdivision of the form of the film more user-friendly search, and more appear to have a movie site an orderly work attitude.

The design of the film website feature page is generally as follows: Star theme, career movies, romantic movies, classic movies, action movies, love movies, thriller movies, ethical movies, pay movies and so on.

4. Content Update

Timely updating of movie information is one of the effective embodiment of user experience. For example, TV series regularly updated, more easily attract users to watch and increase the number of clicks on the movie.

And watch the film has long been a part of our lives, in the face of the upcoming film, movie site released timely release time, but also firmly grasp the user experience better.

5. Interactive communication

The most effective way of interactive communication is to evaluate the film, which is not only the success of a film, but also the best way to attract users to movie websites. Users not only like to evaluate movies, but also like to read reviews.

Film Network M1905 for the user evaluation and design a special column, talk about the film platform for users to provide four areas of interaction, such a site will be more users love and enhance the movie hits.

6. RSS Feed

For the movie website provides the RSS subscription has a very good advantage, the user faces the movie website to send the movie information not to have the big rejection, because the movie has already embedded people's life. So the movie site in the RSS feed is, preferably for the latest movie information content, so as to arouse the user's interest in the film.

Although the user experience is one of the most important work of the movie website, it is another important work for the later movie website promotion. So, for the movie website promotion, what kind of promotion way is more suitable? he said that he would take his own views in the light of years of work experience.

Way one: Outside the chain construction

Outside the chain construction although the time long and long thing, but if the chain does well, the effect is also obvious. The movie website may carry on the outside chain construction through the blog, the Micro-blog form, but in the blog, the microblog publication outside the chain should not be too many. And the construction of the chain can also be used in the form of Baidu paste.

Mode Two: Forum promotion

First of all, the forum is to promote the selection of a number of high-profile, authoritative high, popular forum. Then, is to do the "number" of this work, to obtain the trust of the Forum topic managers, the latter is relatively easy to publicize.

Mode three: With the help of question and answer platform

For the new film site, you can use the power of question and answer platform to do the promotion, but most of the question and answer platform management is more stringent, the audit system is not easy to pass. So the proposal, using Soso to ask, do not publish more sensitive words, the possibility of being collected exists.

Mode four: Using movie navigation

Free movie navigation is the user gathered relatively concentrated place, use the form of navigation for movie website propaganda, users can easily find, but free movie navigation competition is larger, not suitable for new movie sites.

Information Original: Hefei with Rui Information Technology (www.web0551.com.cn), reproduced please specify the source!