Some suggestions on how to do well the operation of local portal website

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As a regional portal, has its special side, there are similarities with other portal sites, to do this kind of site, you must have a few points on a clear understanding, otherwise during the operation will also have a lot of problems.

1. Deep on the local Internet environment and customs

As we all know, the local portal site is based on serving the local people, in the site planning and operation, in-depth market research is very necessary. We can do a relatively simple survey, to understand the local residents in the life of the practical problems to be solved and the internet can help solve the problem, in the full understanding of the needs, the summary of classification, we can as an important basis, targeted to do a good job of the site planning, for the later operation to pave the way.

2. Reference to the successful experience of similar websites

Similar to do the more successful web site is very worthy of our reference, you can go to these Web site detailed browsing, can also register a member, experience what they provide members of the service is how, take its dross, take its essence, doctrine is always for the wise. Do not think this is embarrassing, the Internet is to share the spirit of the main. Humbly to these site webmaster Consult, understand how they do a good job site positioning and identify the audience groups, and the site's operating experience is also worth learning. Maybe your technology is very cow, but not necessarily understand the management, the operation of the website and business is the same, must have a certain economic mind to do.

3. Cooperation with other influential local websites

Now the rapid development of the Internet, the construction of the site's technical threshold and the threshold of funding is also getting lower, if in the local we are as a successor, then we have to actively and other local more influential site to obtain cooperation. This is the wisest choice, the preconceived person will be to the same field of the later generation of a certain exclusion, which is very unfavorable to a new site, but if we can be passive for the initiative, with the attitude of cooperation with each other to establish friendly relations, so not only to avoid early resistance, More importantly, you can use the influence of other websites to publicize your website. Of course, not all of the webmaster will be so generous or can be said to be far-sighted, but as long as this can be done, the development of the website will play a great role in promoting.

4. Seek the support of the local government

I have a deep understanding of this, the original friend in his city to do the portal, the local is not very forming the local site, in addition to several government website. So in the early days of the site, he found the government's propaganda department, hoping to get the support of the Government, and jointly improve the local Internet environment and provide the most appropriate Internet services to the general public. Government departments in this regard is generally not confused, if the investigation only to determine the feasibility of the natural will be supported, the site will also be a rapid development of big. (note, this is not necessarily suitable for every place, this is mainly for the Internet development relatively lagging place)

5. Extensive development of online activities

The last point is also important, is to have a professional, very familiar with the local situation of the sales force, such a team is not much, in fine. To provide the most practical and appropriate service, local websites must have a cooperative relationship with local enterprises. For example, the catering industry, the early stage can be free for all food and beverage outlets to do publicity, while the larger catering enterprises to provide online activities of the planning and organization. If the activity gets more people response, this time can carry out offline activities, such as promotional gifts, buy things to send shopping cards and so on. The power of the Internet is always unlimited, such propaganda is incomparable with traditional media.

The above points are just a personal point of view, there are deficiencies to please correct me.