Some suggestions on improving the conversion rate of notebook online sales website

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Now the computer has become more and more popular, almost everyone will have a computer, and notebook is white-collar, business people's first choice, the current notebook price is also very affordable, 3000-5000 yuan can buy a good performance notebook, with the popularity of the network, Notebook Professional online sales site has emerged. The author of a friend is specialized in operating notebook online sales Web site, main 5 brands of notebooks, but also provide the surrounding products, but the site operation to 1 years of income is not how high, at most can only calculate the capital preservation, with the help of Friends analysis and analysis of the idea, The author of my own as a user started on the notebook online sales site analysis, here and you share a few views on the author's own, I hope that the operators of similar sites to help.

First: Most notebooks are untrue

That's the biggest thing I've felt, as a visitor I entered a notebook sales website, point to open some of the notebook I found that the picture is too gorgeous, my first feeling is that these pictures are not real, not real shooting, not real notebook use pictures, let me a bit afraid to buy. If you think about it, a notebook sales website, these pictures do gorgeous is the starting point is very good, but you handled too gorgeous but lost the authenticity, I as a user I want to see is, I bought this notebook the most authentic appearance, rather than looking at these optimized pictures. With this question, I specifically consulted my friend, who told me that all the pictures were basically 80% processed, specifically to make the effect of beauty. In fact, the starting point is right, but have you ever thought that when all the product sales stations are dealing with the product image, almost all the pictures that the user sees is beautiful, you start to show your products instead of using special effects, the user will feel more real. As a user, I would like to see what the normal effect of this notebook is on my home desktop, not a bunch of special effects products that are being processed to blind my eyes, and I think this is where many sales sites should improve.

Second: The price fluctuation of the website notebook is too big

I in my friend's this notebook website randomly chooses 4 notebooks, then I record their model and the price, then goes to the Zhongguancun website to look for these several notebooks, the result let me be very surprised is the price disparity is very big. The first one is cheaper than Zhongguancun 700 yuan, the second is cheaper than Zhongguancun 500 yuan, the third is cheap 600 yuan, the last one is expensive 200 yuan. Excuse me, as a user, I see such a price gap what would I think? Do I dare to buy? First of all, the price of the computer products are very transparent, and the next want to zhongguancun this well-known site users are mostly know, so prices will also refer to these sites on the subject, What does it feel like when you find quotes from your site and the price gap between these sites? The first reaction is whether it is a fake, will there be problems in it so much cheaper? Our intention is to attract consumers as cheaply as possible, which is not wrong in itself, but in the notebook industry, What consumers believe is the truth of a penny's price, too cheap but will frighten the consumer to be afraid to buy, you think a notebook thousands of pieces, in order to save money to buy a quality problem not how long and toss, as a consumer, I think most willing to spend a little more money to buy a rest assured! So, In the operation of the notebook site, the price can be lower, but not too much lower, ordinary low 100-300 yuan between me and I think it is appropriate, and a little more people afraid to worry about.

Third: Increase the online customer service function

The author opened four or five such websites, found that an operator did not notice the problem is online customer service, in these four or five sites have online customer service only one site, other sites can not find a consulting customer service, we think, as want to buy a notebook online customers will certainly consider more, But when the client wants to consult and find no one, how does the user feel? After all, this is thousands of pieces of things, sure to ask clear good. Therefore, the proposed increase in online customer service, online QQ functions, whether there is no professional customer service, at least we should let the site appear online customer service icon, so that users can be assured, but also to speed up the transaction of users.

IV: Support the delivery of goods to the payment service

If we have no problem with the quality of products, at the same time a variety of warranty certificates are very complete, then I suggest that operators can consider supporting the delivery of goods, because the delivery of goods to make users more assured, in the face of the acceptance of products at the same time to get the goods, psychologically more assured, At the same time, according to statistical goods to payment can let the turnover rate increase at least 5%. Because the notebook is not a small thing, good thousands of dollars, you let users first give you the money to pay you to send the goods, which is beneficial to you, but you have not stood in the user's perspective to consider it? If you are a user, is the psychological also worried about the problem? However, the use of goods to pay to completely solve the problem, so that users more assured.

Well, the above is the author for the notebook online sales of some personal views, but also I as a user will think of some of the problems, I hope to help you, after all, our site is for users, service is how convenient how to come, to all users as the center, We can not always stand on their own point of view of the site, change the angle to see you will find more problems, continuous improvement believe that your site will do better, and finally this article original from the Acne: http://www.qudouzhe.com/(Acne printing Tips) Reproduced please indicate the copyright, thank you.