Some summary of the experience of Enterprise website optimization

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I am currently for the Shenzhen LCM Company to do optimization, and the main keywords are mostly ranked in the Baidu home page, today I have two months of experience to write out, and we share together, I hope that the company's website optimization friends are helpful:

1, keyword strategy to avoid the portal and competitors

Enterprise Station to do optimization, often head-on hit the industry portal and competitors, industry portal because of high weight, information, search engine included many, update fast and so on, most will occupy a favorable position of a keyword, we can avoid its sharpness, choose more accurate keyword optimization.

Take my case to analyze: Flying Hung is Shenzhen to do LCD module (LCM) and LCD display (LCD), according to the habit, the general industry will search LCM and LCD These two keywords, take the LCM this keyword, Baidu home page shows 4 promotion, excluding the promotion of enterprises, Only one enterprise is ranked on the home page, the rest are all Baidu encyclopedia, dictionaries, maps and other pages, the second page of the third page is a lot of web site commandeer, just imagine, even if the enterprise site even in the fourth page, the meaning of the search is not big.

So we can consider more accurate keywords, because the company in Shenzhen, and China's LCM Industry center in Shenzhen, so you can consider the use of "Shenzhen LCM" as a key word, again narrowing the scope of the keyword, you can locate the keyword in the "Shenzhen LCM", "Shenzhen LCM Manufacturers", " shenzhen LCM Suppliers, "Shenzhen LCM Enterprise" and other keywords. After one months of efforts, the company's key words "Shenzhen LCM", "Shenzhen LCM", "Shenzhen LCD", "Shenzhen LCD Company" are stable in the first four-digit home, and bring considerable flow.

2, the selection of the right outside the chain

Do outside the chain generally we are priority to consider links, link is really a good choice, but like the LCD module industry, want to find the industry close to the site to do friends chain is not an easy thing, especially when looking for industry portal, inevitably encounter embarrassment, portal site often refused: "Sorry, we do not consider and enterprise station exchange links "And the tone was resolute enough, and there was no room for manoeuvre. Why? The portal has enough information, enough to contain, does not care about a small enterprise station to bring the weight and poor traffic.

What do we do? Raising a blog is a good way to do it in Sina, Sohu, NetEase, Baidu, news and so on the major portals to create a blog, to publish original or false original articles, to establish links to the need to optimize the page, remember that anchor text is best you need to optimize the key words, for example, I publish a blog article in the process, will give " LCM LCD module "and other keywords to add links to the home page or product pages, you can receive good results."

Of course, if you have enough time and ability, you can write soft text to the major portals published, increase the probability of reprint, the effect and your soft paper quality, soft wen will be slower, but the impact is more far-reaching, lasting.

3, adhere to the update

Most of the enterprise station is to spend hundreds of or thousands of pieces to do a few pages on the web, long-term does not update, the site does not have a search engine on the opportunity to face, nature is backwater. If you are doing SEO, but the boss is not understand the SEO, then you'd better suggest that he put the old site down, and then according to their own needs for column settings, add update points.

For example, soar this case, design, code all I personally completed, I gave the website added "Company Dynamics", "Industry Information", "Product knowledge" three can be updated regularly, and to update 3 to 10 articles every day.

It's important to keep updating every day, search engines will crawl content based on your updated habits, preferably in a fixed time period.

4, pay attention to the long tail

According to my experience, the main key words can bring the flow is not much, but the long tail of the key words will bring a lot of traffic, such as soaring this case, "LCD LCD panel", "LCD panel Manufacturers in Shenzhen", "Shenzhen small LCD display production plant", "LED backlight screen manufacturers" These long tail keywords have brought a lot of traffic.

In addition, usually added in the "industry information" inside the article, there will be good performance, such as the Search "2009 Spring Hong Kong Electronic exhibition" and Hing-yu not much relationship between the words, ranked second in the first page, etc., this shows that the long-term adherence to the update is how important.