Some superficial knowledge about doing website information

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(The following content is only a superficial understanding of individuals and views, only for Exchange learning to use!) Do website information on how to do to both the search engine and can have a good ranking it? There is no doubt that the original thing is the first choice, followed by false original, in the second is reproduced something! for different sites will focus on different levels, at the beginning of the site (and search engine building trust process) and development phase ( Have a certain user) should focus on the original, this can be favored by spiders, the site has developed to a certain stage (scale) after a certain level of stability of the use of the group after the emphasis on the hierarchy into a false original (personally think, because at this stage the content of the site update volume and content are huge, completely do not allow the original)

On our website South Wind Building Materials network, the daily light Information An information update volume has been maintained in more than 50, then completely to do the original has been near a little unrealistic, this time is the original combination of false original. On the false original one thing to illustrate is that the search engine is now gradually in the promotion of intelligence, has nearly been able to identify some false original than the poor article, so now that the false original is almost not simple qiatouquwei and simple modifications to change, but to soft into the individual language (that is, the individual way of speaking and content), Try to keep the similarity below 60% if you can. Before listening to others that the similarity of more than 80% search engines will be judged as plagiarism, but through a number of personal tests found (may not be right or inaccurate) now the similarity judgment is nearly not simple more than 80%, there are 70% of the similarity is difficult to have a good ranking and browsing volume. Personally, I have been deliberately in the original to reduce the similarity of the article, as far as possible under 50% control. About the false original individual is still consciously do some testing (such as the topic of Word segmentation sequence, group word skills on the impact of the article ranking), limited to the individual's current ability, on the false original on some of the above humble opinion.

The next step is to talk about the choice of keywords. In doing a piece of information before the first to say on the choice of keyword quality and heat, because the good or bad keyword directly related to the amount of information and Web site traffic. On the South Wind Building materials network for the core of the key words are building materials, contains a wide range of areas, such as steel, doors and windows, hardware and so on. I personally do before the information will be considered to do the keyword is the current user and media attention is relatively hot, this can be through Baidu Index to look at the general situation, of course, this is only a reference! In order to illustrate the direct and clear below, I have recently made a piece of information as an example to illustrate.

In the choice of keywords when not only to synthesize the source of this site traffic key words to see the same industry better than the focus of the site, in combination with the current media focus on the topic is not difficult to find the key words to do. From the beginning of the new year, for example, the steel industry has become the focus of media attention because of iron ore prices and various reasons, for building materials such as the site "steel" is undoubtedly a suitable for information, one of the key words, in the use of Baidu Index to see the "steel" in the user and media in the degree of the increase in the stage, To do this keyword information is very hot and valuable. Next is to find "building materials" this keyword long tail keyword. Through long tail keyword query found, "Steel Price", "Steel price market" and so on is a very high degree of long tail keyword, in the comprehensive consideration of the "latest steel price trend map" for the topic to do a piece of information, the reason for this topic is to consider the search engine in the snapshot of the time to understand the subject of the process and In the eyes of the spider "The latest steel price trend map" is divided into the "latest" "Steel Price" "trend map" several phrases, and this result phrase on the separate Ferrero out is also very hot and attractive.

The next step is to consider the density of the keyword, which is a problem to be considered when doing information articles. Keyword density is the frequency of the keyword, keyword in a page accounted for the proportion of the entire page is the key to optimization, too high or too low are not conducive to the effect of optimization, through a number of small tests found that when the density of keywords in the 3%~5% when the article ranked more ideal, is not all the optimization is such a need for further observation and learning summary. I would like to cite eight words that I have seen in the field of keyword distribution density: ubiquitous and focused.

Ubiquitous: The Title,meta label, Header label, picture Alt attribute, and body text in the Code of the Web page is what the individual understands to appear and to be valuable. Of course, these keywords appear to be reasonable, at least not far-fetched, do not let people feel after reading in order to appear the keyword and deliberately placed.

Have a focus on: To tell the truth this has a focus on how to do at present I do not know, right now I am more focused on the first paragraph and guide to increase the frequency of keywords, the effect is ideal (PS: The next step is to do in the first and last paragraph density of the experiment).

PS: Every time you do a piece of information, you should at least blend in some personal language, not a pure patchwork, when you do a piece of information as a reader, when you read this article you want to get what kind of information content, With this level of transposition, perhaps the information you have made is the reader's favorite article. In the selection of keywords when the selected keyword can not be hot, after all, there are many old stations and the weight of the site is also doing, but the hot can not be too cold, too cold can bring a limited flow, the value of little. There is also a point is to predict whether a key word in the future there is a trend of appreciation, this must have a certain degree of knowledge and information to judge the ability. There is also a very important personal opinion is that the article "quality" is much more important than "quantity", in order to seek "quantity" and can not guarantee "quality", seems to have done a lot of work seems to be everywhere but received the effect may be passable! Don't forget the quality of the word is "qualitative" in front of Oh! This article consists of (http:// WWW.JIANCAI.HK) Webmaster feeds!