Some things to be noted for the success of local SNS station

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Together: The first impression of the site must have a sense of belonging

Site to the user's first impact is more important, especially positioning and local nature of the site, for example, local portals, local consumer stations, local SNS stations, must have prominent local characteristics of things, take Chongqing, Chongqing is a beautiful mountain city, Chongqing has several signs are very famous, one is beautiful, one is night, one is hotpot , if you need to run a local station in a place with local characteristics such as Chongqing, you can start from these aspects, so that local people on your site, there is a sense of belonging, a feeling of home, so that users feel that your station and other national characteristics of different stations, there is a sense of belonging. such as the Chongqing Circle (a pit stop, You can see the picture of Chongqing's Night view on the top of the website, believe this picture for the vast number of Chongqing people are not unfamiliar, is Chongqing's commercial center Jiefang Monument Night scenery, navigation bar is named after the name of Chongqing, such as the original casual look into the "Three Gorges Square", shopping mall called "Liberation Monument" so, for users , I feel as if in Chongqing, there is a sense of belonging and a good first impression, so for the local station, to improve the sense of belonging to the station and make a good user's first impression is very important.

How does a sense of belonging? Content representation can be diversified

There are many forms of content, you can open the regional information alone channel, but this must have someone to maintain. Every day you look for articles on Baidu, Google, or related websites and bring them to your site. Although this information can also be seen on other websites, but you have absorbed the essence of the area, the information is complete, will win the people of the region like. Moreover, a regional site has information columns, it is easier to win the favor of advertisers Oh.

But for a small site, in the first set up the most characteristic columns, please carefully consider whether it is really necessary to add an information column, because after all, the information interaction is poor, if you have a forum can be fully displayed in the form of posts. Like the 19 floor is the use of such a form to render regional information.

In addition, I personally feel that the performance of regional news can be used in the form of crazy photography. One is because it has now entered the era of reading, a long paragraph of the text is not as strong as the impact of the map. Pictures must be local, major streets, schools, cinemas, enterprises can be taken as a shooting point, pictures with text, absolutely better than the effect of pure text. Pictures can arouse the recognition of local people, even some pictures become history, people are nostalgic, see these pictures, naturally produced a heartfelt goodwill. No doubt, the sense of belonging to your Regional site is greatly enhanced.

Three ways: Irregular party to achieve online and network interaction

For local station operation, local SNS station operation, in fact, more is through the activities of the offline members of the enthusiasm to mobilize, local SNS best to have an active function, can be very good release offline activity information, second, usually more and members chat, can through the station letter, can also direct telephone communication, Let the members know how much you care about him, so for the accumulation of early basic users is very important, through the offline activities we can more interactive, online there will be more words. Online activities in the organization process, you can let members bring a friend of his, so through an event, you can expand the membership of one times, word of mouth, your netizens will be more and more.

Offline activities can also work with local businesses, for members to facilitate, you can also on the Internet to the local business publicity, in fact, there is a problem of operation, for the current domestic SNS local station can not profit everyone through offline activities to find a breakthrough, Chongqing Circle is in this found a profit breakthrough, We now each do under the line, members also like, business is also happy, we are happy, so, for the local SNS station, do a good job offline is the key key, is the finishing touch of the pen.

If there is no suitable place to mention, I hope everyone will forgive us!

This article is supplied by www.cqquan.com Goofy.