Some thoughts on website snapshot of website construction and optimization

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As a direct display to the user of the page included information, site snapshots have been much attention to the webmaster. In the exchange of links, the snapshot update date and update frequency is still an important reference. But in reality, we also found that some of the high weight, the top of the site's snapshot date is stagnant a few months ago. Some sites, although the snapshot date is constantly updated, but the snapshot content is always the same, the snapshot and the weight of the site what is the relationship between the end? As the search engine says, snapshots are just a mirror cache of the content of the page, so that users can browse the content of the site through snapshots. In this case, why Google and some other search engines will be included in the snapshot time hidden it?

Despite such or such doubts, but we can be sure that the site snapshots and the weight of the site must be intrinsically linked. At least in the current situation, some content-rich and often updated web sites, their snapshots are updated very frequently, and sometimes even the same day to update the situation. And those long time no lack of maintenance updates of the site, the weight is not ideal site, snapshots not only can not be updated in time, sometimes there will be withdrawal phenomenon. Therefore, the author believes that the site snapshots to update the weight of the barometer, it reflects the weight of the site to a certain extent and change. This view, the author in the "Why to say that snapshots are the barometer of the weight of the site," also has a clear interpretation of the article.

First, what kind of site snapshots will be frequently updated

Search engine is crawling the website through the spider program, that is to say, only the spider visits the website frequently, the website snapshot will be able to update. Site snapshots updated frequently or not, to a certain extent, reflects the search spider crawling site frequency, although the spider after the site snapshots will not necessarily be updated. We can understand the reverse reasoning, snapshots update frequent sites, first of all, explained the site has been slowly engine search engine attention, search spiders in the constant crawl site, and only the quality of the site itself constantly improve, will attract more frequent spiders visit the site.

This author has a personal experience, in order to continuously enhance the weight of the site, from last year we almost uninterrupted update www.joyweb.net.cn this site, after one months of continuous efforts, the site's snapshot basically did the next day on the update. During the Spring Festival holiday, we update the content of the website the next day, and the corresponding snapshots become updated every other time. From this phenomenon we can learn that the content of the site itself updates will drive the snapshot date of the continuous refresh. Make the site snapshots frequently updated with links, as the number of links increased and constantly updated, also to some extent to drive the target site snapshot update.

Second, the snapshot is not updated for a long time to indicate what the problem

Since the content of the site and link changes, the frequent presence of spiders will drive snapshots of the continuous update, then the site snapshots have not been updated for a long time, at least to explain the content of the site, links or its own weight more or less the problem. Know the problem, we will be targeted to take measures to solve. For example, adhere to constantly update the content of the site, perseverance to build high-quality links and so on, as long as the site itself has not been punished or in the observation period, in general, can effectively improve the frequency of the site snapshot update. If you have been adhering to the content update, links are also almost uninterrupted, the site snapshots are still not frequent updates, it will cause enough attention.

Content updates and link updates are not a problem, the site snapshots are still not frequent updates, it must be the site itself problems. As a professional website construction company, we will every week on the customer site routine security maintenance. In the maintenance of the customer site, we found that a phenomenon is that some of the Web sites linked to black chain, especially the illegal information links to some sites, the snapshot update will appear obvious anomalies. There are also two kinds of situation generally occurs in the top of the site, the site was a malicious brush to cause the search engine misjudged by the right, resulting in a site snapshot is not updated or even the phenomenon of withdrawal. Another type of attack that is not easily discovered is that Web sites have been illegally logged into tampering with Robot.txt file attributes, adding nofollow or disallow tags, and "man-made" interventions that cause web sites to be permanently updated.

Iii. confusion between snapshot time and snapshot content

Do not know if the search engine will be snapshot content and snapshot date, asynchronous to two spiders or two different servers. However, according to the observed phenomenon, the snapshot date update and the snapshot content update do not seem to have much relationship. And this phenomenon is not only happening in a search engine or a website, but a ubiquitous phenomenon. Some site snapshots are frequently adjusted, but the snapshot content is two months or earlier, while others are constantly being adjusted and the dates are changing infrequently. Of course, more is the site snapshot time and content is one by one corresponding.

Let's not explore what causes the snapshot content and the date to be asynchronous. Whether the snapshot date update or snapshot content update, the search engine in the constant focus on the target site, reflect the weight of the site a few changes and trends. So in determining whether the site snapshot is updated, should not only focus on the snapshot date changes, but also through the snapshot preview to see if the snapshot content and the phenomenon of the site content. Perhaps it is this kind of date and snapshot content asynchronous phenomenon, will make the site construction and optimization of the confusion, Google and other search engines are hidden to the reason of the snapshot date.

Four, the snapshot and the weight of the site what kind of relationship

Snapshot performance of a good site, the weight of the site must be very high? Of course not so sure. Many of the reality of the site snapshot update is not timely, and even the phenomenon of withdrawal, but its keyword ranking is just as very forward, and some of the frequently updated site, its weight is not necessarily how high. But the website snapshot performance must have some kind of connection with the website weight, the snapshot is one kind of trend, reflects the website weight high and low change trend. For example, a snapshot of the continuous updating of the site, that the site itself has a reasonable structure and constantly updated content, and steadily increase the link. If you can continue to keep this way, and snapshots updated with the affirmation also has the weight of the site constantly refreshed.

The increase in the weight of the site has a slow process, if not cheating in the case of non-human intervention, the site weight reduction is also a slow process. So, we say that the changes in the site snapshot is a barometer of the weight of the site, its response is only a trend, the occurrence of abnormal phenomena must also indicate that the site itself has been a problem. This is why a lot of webmasters in the exchange of links, special emphasis on the other site snapshot update is one of the reasons for the exception. Therefore, if you find that the site snapshots are abnormal, the first thing you should do is calmly on the Web site program files to do a check, and review whether they have excessive optimization or cheat optimization behavior.

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is only a phenomenon, but it reflects a deeper problem; although it is only a trend of weight change, it has to attract enough attention. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that in the site optimization practice must attach great importance to the small changes in the snapshot, especially when the snapshot update abnormal. Perhaps some time our website does not have any question, but just entered the search engine's observation period, faces this kind of phenomenon the snapshot not to update, needs to do is as usual updates the website and the construction link, after inspects generally will welcome the weight quality the promotion. Even if the weight has not changed, but the quality of the site will eventually be recognized by the search engine.