Some thoughts on training project in the face of Stationmaster circle

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The training market in the two-year webmaster circle is booming, depending on the rapid development of the network and the severe forms of employment under the market economy, more people hope to improve their professional skills through training and charge to solve the problem of eating and housing. For the Webmaster Circle also has a wide range of SEO training, net earn training, build station training, marketing, training and other projects to help the webmaster to enhance the ability to the grassroots of the personal development into a formal, sustainable development of the career. The author summed up the Webmaster circle at present do a good job of some training projects, basically from the following 5 aspects of the construction into a complete set of models.

One, the benchmark. The benchmark is also known as our success story. Training courses are different from our general product form, such as air conditioning products can see touch, so do not need a case; for the training of this product, there is no successful case, it is difficult to convince people. For example, Network Engineer training, training structure will recommend employment, such as net earn training, after graduation will share some net earning projects, to ensure how much income per month, if you find the benchmark of your training courses, depending on the positioning of their training content. Is the net earns the training? or SEO training, if it is the training of SEO, how to better give the student user a benchmark. If we simply say this is a skill training, after mastering can enhance your personal skills, in looking for work and entrepreneurship can bring good results. This benchmarking role may not establish a student's impulsive consumption.

Ii. public opinion. Public opinion can be understood as a large network background, such as Webmaster Circle in the current comparison of some of the technology and application of fire, relative to the discussion of the people are more; in this large environment corresponding skills training is easy to receive the pursuit. A good opinion advantage can be obtained by combining the actual training process experience of some trainees and the harvest after graduation. Public opinion is not a derogatory term, and most skills training is often an impulsive type of consumption, potential students on the one hand in the potential demand for this skill, such as stationmaster really want to learn SEO technology, get started webmaster want to learn net earn technology, on-the-job staff want to learn to promote marketing, integrated marketing skills, combined with some training institutions good public opinion and curriculum , price and other aspects of the comprehensive consideration, it is easy to impulsive. As a training organization, on the one hand, grasp the environment, the background of large public opinion, combined with their current training results, actively establish their own brand opinion.

Third, the promotion. Strictly speaking, public opinion is also a kind of promotion mode, we can understand the soft text. But I also want to mention some other promotional models. At present, the use of more is to push people, through the training course brand representative figures, in the industry to establish enough brand awareness and contacts, and finally to the training institutions to promote, this way is our traditional training industry to promote the way directly copied to the Internet. The second is through the establishment of a specific group of people's relationship network, such as learning Forum, the public good learning institutions, in the gathering enough popularity, the establishment of the form of fee training, this way of promotion in the focus on the learning atmosphere, compared to the teacher or the course brand people's promotion. It can be said that this way to teach the traditional training to promote the way, relatively low-key, but the effect will be more lasting, because the focus is on learning rather than people, there are too many factors of instability. In the promotion of the strategy of the author also see a lot of the implementation of a crash idea, to build a blog, write a large number of successful soft, attached to their own tens of thousands of of dollars of documents, through a large number of AdSense platform to advertise, so as to attract webmaster learning net earn technology. This way is not impossible, but too radical, in the visibility and the weak relationship between the situation, simple propaganda how to transform technology into income, it is difficult to obtain the recognition of students and sought after. This kind of promotion method still needs to be strengthened.

Iv. Courses and pricing. As we all know, we study the same major in different universities, although the textbooks and teachers are not the same, but the content of knowledge is basically the same. Network training is the same truth, many students are popular mode of learning, different training institutions have studied. This requires our training institutions or teams to make great effort to optimize and organize in the course system, and the most important is the systematic induction of their own experience and learning, so that students in learning at the same time can feel the characteristics of training here and unique harvest, so as to establish the characteristics of training institutions and core competitiveness. Pricing is also a very technical content of the work, the face of what kind of trainees, you need to establish what kind of pricing strategy; In short, according to their own curriculum characteristics, the positioning of the curriculum audience, research on the psychological affordability of the audience, the establishment of the price is reasonable to meet the audience.

Five, the way of teaching. After several years of development, the teaching method of network training is also changing. From the initial forum teaching, QQ teaching, and now through the voice, YY, also wired under the way of teaching. Many training institutions have also studied the traditional training company model, using the way of learning by playing, using tourist attractions experience-type training. And there are a number of training team specifically targeted at the senior students, in the knowledge learning, but also to establish a good relationship, the establishment of good interaction between students and friends as a training process important task to carry out, in fact, this is the progress of training methods.

As a very promising industry, the traditional training industry attracts a large number of practitioners in the country, whether it is internal training, open teaching, and skill education. But the domestic independent training organization is very deficient in the professional aspect, therefore also has many people to treat this group of people as the flicker. But as the level of domestic training gradually increased, the overall level of the industry has been enhanced, and the Internet training model with more and more training team to join, so that the industry more rich and competitive, I believe in the future will also affect a lot of many practitioners. This article copyright belongs to it Practitioners home www.3ppt.com stationmaster all, welcome reprint, Reprint please indicate the source. Station outbound outside the chain only 5, recruitment it category of Friends of the chain.