Some thoughts on marketing using "free" strategy

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I believe that in many cases you will see free, discounted, promotional two words, these two words appear, you will have the feeling of heart, in every website, this is a good marketing way, promotions and discounts, as well as free, can let a lot of users have nostalgia for this activity, after all, if the good words, Can greatly improve the interest of users, as well as the overall visibility of the platform, then in our Internet, the site to use the "free" strategy of marketing thinking about what to think about it, below, look at these free or promotional marketing bar.

1th: What values will the free strategy bring to the site?

We need a value, what is the value of what it is, so many people come to our website? So take the example to illustrate, the Internet is open, the Internet is free, but in our life, in other ways to announce that want to get free also need a certain price, such as A5,cz, Light Years Forum (has closed), SEM9, and so on the forum, are required you to pay a certain amount of effort or money can go in and the vast number of webmaster exchanges, this explains what?

In many cases, we need to use a step to set a certain threshold for our free communication platform, for example, A5 registration and activation need 10 yuan, but it is this 10 yuan can avoid a lot of things, at least can improve the membership of the Account for real love (after all, after the money bought), in this point, Although a platform is free, write free communication, free communication, but, want to really get the opportunity to communicate must have a certain amount of pay can be, for example, CZ, also need to bind the phone and then directly opened, so set up, multiple phone binding may become a problem, Also said that as far as possible to allow a user only a practical account, so as to avoid some user efforts to register, and then work the top stickers, post, with links, this behavior, but also for the user's overall environment has a thinking results.

What are some of the values that can be brought to a website with this free exchange? 1th, the integrity of the site to bring the quality and assessment efforts, the 2nd, to avoid more useless exchanges, so that users really use up, if every time you open the site, the discovery is a series of garbage information, how would you think? After the number , want another account need to come from scratch, raise the threshold, start again, it will take another period of time, I believe we all understand. Use free ideas to attract people, and then use the threshold of the way to identify, without losing is a good example.

2nd: Hold high The banner of free, use service to create profit for oneself

When Tencent QQ provided us with a free exchange platform, do you still think about the use of other platforms, the beginning of the free absorption of a large number of user relations in which, want to change a communication software to make users more and more difficult, the user's relationship base has been determined, want to change must be all, so the possibility of too little too little, Then QQ with the exchange of software value-added services to create a greater value for themselves, this is based on free access to the user, and then use these relationships to bring their own value, this free strategy, free here has been achieved Tencent QQ.

And for 360, when Jinshan, rising, also in high charge of the banner, enjoy every year of pure profit, 360 exerting force security market, said, I permanent free use, I permanently free upgrades, and then Jinshan, rising decline, 360 has become the security market overlord, in the Free road, Let the user directly feel is free, my free I naturally let users can truly accept me. With the user, then 360 force browser, now the 360 browser, has become the second largest browser use, the following figure, is Cnzz released news.

October's Share (22.93%+3.67%) has to say that the 360 security browser's ability to advertise, especially in every 360 security guard upgrades, are prompted to install 360 browsers. Because of the user, so these are slowly into the user for some convenience, very early, I still use Tencent TT, now more are 360 browsers, this change, visible free of the powerful.

Talk about an internet company, that is yy, today yy in the United States listing, "yy Company (NASDAQ:YY) last night in the United States Nasdaq IPO, the first trading day of 10.5 U.S. dollars, the closing price of 11.31 U.S. dollars", then again yy, yy is a voice type company, Remember some time ago also saw, yy music community, to YY voice to create a 30% profit, as shown in the following figure is the detailed yy before listing profit distribution

In yy music, we see a lot of singers are in their own way to improve popularity, hope to obtain the top of the user, indeed, this mode of profitability is also in yy a great popularity of the extended out, listen to others singing and listen to the cool, and then give flowers, and then buy this buy that, and finally achieved this vast market share, This free, and then in these value-added services to charge, as a middleman, yy is enough. A free, a profit, service is the most important to achieve profits.

3rd: The free banner of life, how many will you encounter?

The free banner of life, how many times have you met? The author will be able to think of a way to say it, I hope to give friends some thinking

A We go to the fruit supermarket to buy fruit, often on this aisle there will be a plate of some free tasting fruit, this kind of marketing is called the feeling sex is free, if delicious, can let the user buy some to go back, but when we buy some small pieces of time, more can embody, for example melon seeds, buy before tasting, for example candy, Buy before you eat one, are no problem, delicious buy again, this is the meaning of free.

b What will you encounter when we go to a photo studio? If a friend said, I take your pictures for free, these are the costumes we offer you to replace, and then finally shine out, 1th, clothing fees, 2nd, the cost of washing photos, these are, this free is based on the follow-up program, Free is a cover and a more appealing tactic.

c) Also, for example, we are in the SEO, often free to send SEO books, 10 days to earn how much money, such as advertising, these also belong to free, there are many services through the YY voice introduction of their services, yy voice free lectures, learn seo,yy voice teach you how to learn how to do the site, and so on, Free guidance is important, but more importantly, after that, they are not contradictory to their introduction.

D) To say one more example, last year, cz,10 anniversary, in Hangzhou celebration, but also free to participate in, but sent a lot of sponsors gifts, are printed with their own knitting, a lot of knowledge about building websites, these are free, but in these free to do their own ads, is also a way.

In fact, these are free, but how, in these free, let users feel willing to get the feeling that I have gained value here, free is the cover, but how on the basis of free, so that more services to the user's intention to do, that is free the most important significance.

About the free three points here, hoping to give some inspiration to friends, office furniture, ten brands, http://www.matsu.cn/, in fact, do a good job in the site, or need to use some such strategies, so that users are satisfied that is to make their own website satisfaction.