Some thoughts on the law of Alcohol and wastewater in website optimization

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In management there is a more interesting law-the law of wine and sewage, which refers to a spoonful of wine poured into a bucket of sewage, get a bucket of sewage; if you pour a spoonful of sewage into a bucket of wine, you get a bucket of sewage. Therefore, it is obvious that the proportion of sewage and alcohol can not determine the nature of the bucket, the real decision is that a spoonful of sewage, as long as there is more wine has become sewage.

In any organization, there are almost a few difficult characters, and their purpose seems to be to mess things up. Worst of all, they are like rotten apples in a fruit box, which, if not dealt with in time, will spread quickly and rot the other apples in the fruit box. The terrible thing about rotten apples is that it's amazing destructive power. An upright and capable person entering a chaotic department may be swallowed up, and a disunity can quickly turn an efficient department into a good one. Organizational systems are often fragile and are based on mutual understanding, compromise and tolerance and are easily violated and poisoned. Another important reason for the destructive power of the perpetrators is that it is easier to destroy than to build. A craftsman spends his time crafting a ceramic, a donkey can be destroyed in a second. If there is such a donkey in an organization, even with more craftsmen, there will not be much decent work. If you have such a donkey in your organization, you should remove it immediately, if you cannot do so, you should tie it up. So, is there a law of alcohol and sewage in website optimization? We think about it, it does exist.

In layman's terms, we are engaged in Web site optimization mainly do two aspects of the work, one is to optimize the station, and the other is outside the station optimization. In-station optimization includes search engine friendly, document call, layout anchor text, allocation weight, page title, etc. five aspects, outside the station optimization mainly includes the website external link and the website brand promotion two aspects. For a site, the station to optimize the output is the content, is the essence of the site, is the core of the site, and outside the station optimized output is the brand and visibility. In this era of information, there is content, there is quality, there is the essence, this is a Web site the basis for success. At the same time, on this basis, we also have to play brand, improve visibility, let others know you. According to the concept of the past, the bouquet is not afraid of ungrateful, as long as you brew wine, it is not afraid of others do not smell the bouquet. Now the idea is that the lady out of the boudoir for fear of ungrateful, must go out, let people know, this is the necessary road to success.

If the site optimization is that only bottled water bucket, then we optimize the station, outside the station optimization is that bottle of wine, that bottle of sewage. Sometimes, our stationmaster in the station optimizes aspect to do very well, content original, clear layout, website structure clear, the quality is very high, has been to the user also has very good experience, but, the station outside optimization do not, the quality of the chain is very poor, raised in the purdah people do not know. Sometimes, our webmaster too much emphasis on the outside of the optimization, in this respect do a lot of work, the number of chain outside, the quality is very high, visibility out. But the crux of the problem is that his station optimization is not, it is tantamount to building a very beautiful appearance of the building, but the foundation is not stable, the building is crooked or the building fell down, for a long time. And these two kind of situation is like is the liquor pours into the sewage, or is the sewage pours into the liquor, the website in the overall appraisal time, can only be a bucket of sewage. At the same time, whether we do a good job, and then excellent, as long as the other side do not in place, not good enough, so can not play a role, does not help.

For website optimization, station optimization, outside the station optimization is very important, so we have only one solution, but also the best one, that is, to make up for the lessons owed to the deficiencies, to make up the shortcomings of the advantages. Only two legs can walk faster, better and farther.

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