Some thoughts on the layout of the key words in Enterprise promotion website

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Keyword selection is the first step to build a station and promotion, the same, but also the establishment of the station and the process of the most important, most influential factors. If your site rankings are good, but there is no inquiry or traffic, then you should consider whether the keyword choice is wrong. Keywords like the vast network of the sea in the number, through the search engine delivery, direct customers to your site. So if the word is not the same as the customer search, even if your ranking is better, of course, there will be no customers. Choose to determine the core keyword is not taken for granted, but need to be based on research, careful thinking to determine, keyword reasonable collocation is also very important, you can expand the core keyword, to occupy more search surface.

One, the key words helpless

have done business Promotion website friends, most of them are clear, a business, very few only one product, or even if only one product, then the keyword of this product will not only be only one by one. Whether it is the name of the region, or foreign, domestic call, or scientific name, the market commonly used words are not the same. For example: My product, I still do not know what the formal scientific name is, but according to the index, piled high car name more people. My products come from abroad, in China, too many names. Such as: Piled high car, stacker, elevators, counterbalanced, hydraulic cars, stacker and so on. This is a product, then I plant products are not much, about 10, and so on, I promote the key words to consider how many?

Ii. Classification of keywords

For the key words I often like to classify: core keywords, long tail keywords, unpopular keywords, supplementary keywords

Core keywords: This easy to understand, implies, is in your list of many of the product keywords, the market's hottest, search the highest heat of the word, the word success, the vast majority of customers can search you, find your products. For example, my product core keyword, I choose is the heap high car. As the main promotion word of the website.

Long Tail Keywords: is the core key to the extension. For the supplementary description of the keyword, the same, or my product to give examples: I choose the core of the key words are piled high car, then piled high car will have a classification, such as, full electric stacker, high car, half electric stacker, pallet stacker and so on. Long tail keyword selection is generally: function + core keywords, brand + core keywords, region + core keywords, specifications + core keywords and so on. This is not a generalization, but it needs to be based on your search related search, search index to extend to maximize the promotion of the surface.

Third, the application of key words

This is what this article most wants to express. We know how to determine the key words, then, choose a good keyword is a point, ultimately rely on these one point, the combination of our site to promote the surface of the external.

First analysis, a website, through the search engine results revealed, there are several parts:

Website Title + website Description

So the focus is on the two items in the Web page to add the appropriate keyword and keyword combination. That is, to take care of the main key words, but also can extend to open. To make an analogy:

Title can be written like this: Full electric stacker, XXX Company

Description can be written as follows: The production of all-electric stacker high car, cheap, reliable quality, factory outlets.

So what are the benefits?

When your site main keyword, full electric stacker high car has a good ranking, customer search:

A cheap, all-electric stacker can search you.

Search for a reliable, fully electric stacker.

Search direct sales full electric stacker can also search ...

That's the combination. Maximize the bedding search results. Because you never know, the customer will use what word to search, can only try to mix, select.

If such a combination is not enough to satisfy all your keywords, then you can consider opening a website, the application of different keywords, the same form of a certain keyword cluster. Now such a lot of sites, but also the use of cluster stations, all of a sudden hundreds of sites, do products, of course, we may not use so much. Just for example, easy to apply.

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