Some thoughts on the promotion of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website design

In line with enterprise products, industry positioning. Do not apply a large number of automatically generated Web pages used, enterprise design or commissioned design. This can reflect the characteristics of their own enterprises, to give customers a new look. Product pictures not only consider loading speed, but also pay attention to its fineness, a vague picture, leaving the corporate image is very bad. Pictures to be rich, many enterprise products, will often update, or there are always several styles, you can use a picture, highlighting products and the edge of the map, attach some product internal anatomy, or other style small map. Corporate web site also needs regular updates and maintenance, check dead chain, more new products, pictures, and the occasional release with the enterprise, industry-related news information, the latest developments.

Second, the promotion of the website

Enterprise website promotion, to gather two points:

1, the internal update, that is, often released a number of corporate news, industry dynamics, product introduction, technical maintenance, customer case-related articles. Keep the search engine focused and updated. My site is this, by writing a large number of original soft wen, adhere to a day at least one, has been Baidu included about 200, and other did not do anything to promote, four product keywords have all made Baidu search before the first, two of the stable ranking. This is a long-term process, but I think it's most important. Because of this, laying the foundation of the website is very reliable. In the operation of my website, and then almost a year, I did not update the site, but the rankings still do not drop. There is still a period of time, because the record, because the server failure, closed for about one months time, ranking or not drop. Visible, early on the spider feeding, has made the spider how to trust degree.

2, add more sites outside the chain. This is really important.

I have seen a website of peers, its website structure, design beautiful, is not generally bad, is quite poor. Baidu has a total of about 40 pages, all the title of the page all the same. Also, the title of its Web page does not conform to SEO positioning. General SEO title positioning is: The main keyword, the second keyword, the full name of the enterprise. In this way, can be faster to promote keyword search. But his title is enterprise full name, a lot of keywords. Open the Web site every page, will pop up some automatic dialog box, not even see the content of the page, you must close the dialog box to do. But its website in the Industry keyword search actually has quite good, fairly stable search rankings, and not only a keyword ranking good.

I did some analysis on the website. If from the point of view of SEO, this website only conforms to have a large number of outside chain, it often through the information mass software, in more than 4,000 websites release product supply and demand information, and is included. This brings a large number of outside the chain, so that the site has been very high weight. Thus, the importance of the outside chain to the website promotion.

Here are some of my experience in the chain of corporate websites:

1, the first need to submit entries on the encyclopedia Web site, by the expansion of the entry to read the chain; The term can be from the name of the enterprise, the name of various products, generally also better write, and less competitive. My site is basically submitted by the enterprise name, product name, has been peer-robbed submitted, a little regret.

2, the establishment of some blogs, blog to establish the significance of the search engine to stimulate access to the site. For example, Sina Blog, spider Concern is quite high, I tried, the basic post, less than half a day is included, if the link in the Bovenri additional corporate web site, spiders will follow this link to visit your website.

3, manually in the forum, registered industry business-to-business website, published product information, blog posts and even recruitment information. Comes with a Web site. In fact, there are a lot of information mass software, which integrates thousands of business-to-business websites, a release, half to the time, its coverage of the breadth of information is unparalleled. Manual release, not realistic, but also quite time-consuming and laborious.

To talk about my operation of the enterprise website some experience:

1, conversion rate: this especially in the corporate web site appears more important. The purpose of establishing a corporate website is ultimately to expand sales. Site rankings do go up, information released more, but sales are not on, this will take into account the conversion rate of the problem. As I mentioned above the website of the peer, ranking is there, but sales? Because its website conversion rate is not high. Customers are based on trust will have follow-up sales, the initial trust from the site's impression, a formal, beautiful, atmospheric corporate web site, a site rich in content, unique, exquisite product pictures, product details of the site, will leave customers with a good experience. Alibaba member companies are now aware that the release of information quality this requirement, can not be promoted for promotion, should be promoted for sale. The promotion of the Enterprise website does not deliver to the advertisement company and so on, but should best be the enterprise personnel to do, only then will have the deeper understanding to the product, the profession.

2, Flow: Corporate Web site do not care about the amount of traffic, its doomed flow will not be too much. More attention is the Web site access are the viscosity, that is, PV value, and source. PV value on behalf of customers came to your site, visited the number of pages, stay for how long. This represents the potential of effective customers, light traffic, no sales, everything is useless work. Thus, in particular, the promotion of corporate Web sites need to pay attention to the information published everywhere, as far as possible with the theme, highlighting the enterprise. If you are in a movie station, release some mechanical products outside the chain, attract customers must be a look on the off, because he does not need this. If you publish the chain in the industry website, the customer must be related.

3, often pay attention to peer website. View its rankings, product information, analysis of the source of the external chain, internal structure. Knowing the other is more certainty. The internet has ever-changing, everyone has a channel, source of information. By analyzing the source of the outer chain, we can also add it ourselves. To put it simply, you have to have all the peers, you have to have, you have to have. This will be beyond.

4, pay attention to Baidu know, post it. Baidu's related products, have a congenital advantage of ranking. I am generally in the Baidu Post posted a supply of different products, every day in their own posts to leave a statement, top, keep the post ranking front. This free advertising, no need to struggle, why not do?

5, Baidu related search. This is really important. For example, customers search industrial washing machines, in the search box and at the bottom of the page related search bar appears, sea lions industrial washing machine, the product of our enterprise, its effect and influence is conceivable. Baidu related search is free display, now have software can brush, this does not do in-depth description. But the point is to be sure, as long as the relevant words have the corresponding search heat, will definitely enter this Baidu related search.

6, the Enterprise website publishes the article, the title, the key words, the description does not have the same. Try to use keywords, close development, such as industrial washing machine structure, industrial washing machine maintenance cases, washing market analysis, such as long tail words. You don't know the customer's search habits. Releasing these long tail words will bring many unexpected unpopular search imports. Publish more, time is long, you know the effect.

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