Some tips on how to promote local websites

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The Battle of the local Web site is raging, with a life-and-death scramble in the ground, where the winning party is often able to enjoy a great deal of pleasure from the exclusive cake. So in the Red Sea such as local website, how should we carry on the line promotion to capture the user? After getting a good ranking how to use a good line to promote, maximize the display of their own website, I would like to talk about their own in the process of several experiences.

One: Seize all the businesses that can be used

The promotion not only we need, the merchant also needs, I used to operate Yangzhou in the process of listing, to visit all the local real estate agent Yangzhou, for the bustling zone, good performance intermediary, we are free to replace their signboards, but the signboard must have our logo, Web site display and "Yangzhou Availability Network Integrity member" words. Such a method in the wine and IT industry sales is particularly prominent, such as we can see the middle and low-end hotel signs, are basically beer or liquor enterprises sponsorship, Internet cafes are mostly graphics cards and other hardware manufacturers. At the same time, we assist the intermediary to enter every listing information, in the expansion of our information at the same time for the intermediary to provide a larger platform.

This method believes that a lot of webmaster have been used, but we should not stop at the company related to our website, meaning that should not be focused on the real estate intermediary. such as my website on with many local auto sales 4S Shop launched a deep cooperation, for what? Since the people who can buy a house seem to us to be very capable of buying a car, there is no doubt about it, so how do you work with 4S stores? Very good to do, the real estate network often hold group buy building materials, houses and groups to see the house and other activities, Each of these activities our site with the designated 4S shop in-depth interaction, let them as a designated room to transfer shuttle bus, so in the intermediary, the real estate network activities to provide better service at the same time, but also provides a 4S store display platform, to know that these are very likely to become their target customers.

It is also a deep excavation of the market, a wide range of activities, do not limit your eyes to a circle, so as to better promote the site out.

Second: good at using DM, to maximize information dissemination

The internet is the so-called never outdated advertising, but the biggest indicator of advertising is the arrival rate, the site of customer information how to maximize the display in front of local users? We selected DM direct cast. We launched two DM delivery, which will be the latest, most valuable information and advertising on the above, and then in the urban Main street merchants to deliver. With this combination of online and offline depth, customers feel that using our site is more valuable. Compared to the previous advertising, hair towels, the cost does not necessarily improve, but the effect and image better. Many people say DM cost is high, by the way also for everyone to do a calculation.

Local DM advertising Cost budget:

1: The establishment of DM enterprises in the local branch, the approximate cost of 3000 yuan;

2: Printing 10,000 copies per period, each 0.2 yuan, the total of 2000 yuan;

3: The distribution of 6 people, each day 50 yuan, total 3000 yuan;

This calculates the cost of starting a branch, the cost of each period is more than 5000 yuan, but DM we are not free to publish, in addition to the selection of cooperative business ads, but also the sale of DM ads, especially the home page ads and all kinds of picture ads, the cost of recovery not only to support costs, and even surpluses, of course, Remind not to have done DM friend, issue DM must be established in the local branch.

Third: active participation in various social activities

In fact, the promotion is not necessarily for us to engage in activities, can be engaged in other activities we go to participate in, my site in a variety of local activities can find figure, mostly in some public welfare holiday. Why choose a public holiday instead of a commercial event? Participate in commercial activities others subconsciously will you as advertisers, as long as you want to appear, the cost is very high, and choose public welfare activities? such as the annual Mother's Day, Father's Day, fire day and so on, the city will hold public awareness activities, the host of these activities are mostly local authorities, health agencies, and so on, the cost of the budget is limited, And the participants were mostly volunteers, sources of funding is more intense, so this time to find them to talk about sponsorship, low-cost results, such as last year's World AIDS Day, the slogan is "responsible for their own use of condoms", the local CDC organized publicity activities, but because the cost of less, many things are difficult to achieve, This site to buy a large number of condoms to provide support, and to provide volunteers with lunch, gave them a lot of help. More participation in public welfare activities less investment, but the image of the establishment is very important!

The above mentioned several methods, but I have a few ideas, compared to the previous can only think of stickers, in the toilet of the Internet cafes paste psoriasis, the release of mouse pad paper towels, etc., I think there has been a larger upgrade, of course, there is no conflict between activities, but the more the better, I think the level of activity is also because of the increase in the level of profit, because more activities, big activities are needed money, if your activities more and more exciting, then your site is certainly more and more successful, and finally show their local talent network baoying Talent Network (http://www.byrcw.com) , I hope members can support it.

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