Some topics on EDM mail Marketing

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Mail marketing can be counted as the originator of network marketing, like what network advertising Ah, optimization, promotion are juniors.

First of all, real mail marketing is to send some valuable content to the audience by email with the permission of the user, instead of sending some spam ads like those who sell Fapiao. Now the world sent 150 billion mails a day, of which at least 30% are advertising nature, 75.8% of the world's top 500 enterprises use mail marketing, this year, the volume of mailbox usage will reach 500 million. There is not a lot of mail marketing in China, but the future is certainly a trend. Groupon currently has 30 million mail, and are licensed by the user, foreign countries like Microsoft, Nokia and so do are very good, and later have time to write a case of Microsoft EDM, the domestic once happy with viral mail is also very good, But later to the old users always send some news to remind what the personal feeling is sometimes very objectionable, and this kind of reminders of the domestic many SNS, forum also hair, Bing Quan before the site has done, but basically no use, do not know what the effect of other sites.

e-mail Marketing in the network marketing in the end have no effect? The United States 2010 years of mail advertising revenue is 600 million dollars, It's expected to reach 630 million dollars this year, look at this data is certainly useful, or the Yankees will not spend so much money, but note that this is in the United States, China is not necessarily, because Americans are very like to use mail, do all e-mail, and sometimes a word to send an e-mail, and the Chinese like to send text messages. And all mail clients open at any time, there will be the first time to open the mail. Before the domestic use of the frequency of mail is not much, at least Zhao school, in addition to my attention to network marketing, other students around the basic week can see a mailbox even if the frequency is very high, after work, although every day open Outlook, but that received is the contents of the enterprise mailbox, general registration of what the site, Leave a mailbox and all are private, or will rarely see, so sometimes the EDM design is very beautiful, very useful may not be seen in time, and so see also expired, and because each open the mailbox will have a lot of similar mail, most of this kind of mail directly deleted, even open not open, This may also be the domestic EDM done less reason it, but with the penetration of domestic mail, as well as the use of increased frequency, mail marketing has now become a trend.

The advantage of mail marketing is actually quite obvious. The first is low cost. Can be free, such as to find some cracked mail mass software, but delivery rate is sometimes a cloud. The best thing is to find some platform for mass mailing, basic in 5 cents a letter or so, if hair more, such as millions of each month, sometimes a letter is 1 cents, compared to the price of burning money is too cheap, and also can provide the number of clicks, the number of open daily, transform what data. QQ Group Mail is also very good, but it is best not to send a lot of groups, experience is sent 3-4 groups, wait for half an hour again, or easy to block.

The second is quick. In foreign countries is very obvious, the general foreigners use some clients at any time to open the mail, like QQ, so there is mail, will be the first time to open, if the content of the message he is interested, directly point past, effective is very fast.

The third is continuous marketing. Needless to say, Zhao was tempted to sign up for a member of an electrical brand, and then was constantly being e-mailed to a variety of accessories and new products, and really wanted it, but the official website was too expensive to sell and then bought from somewhere else.

Finally, accurate marketing. Overseas really do EDM good companies, their mail is very accurate, think you have received Microsoft's ad mail it? Because he knows you are not his audience, so even a penny is not wasted. How to do accurate mailing address, and so on time to write it. This is the first day.

This article author Zhao, starting from Zhao Network Marketing Blog (www.prbeijing.com), reprint please specify