Some traditional small and medium-sized enterprises to the view of SEO

Absrtact: In recent years, because of the low threshold of SEO, the development of SEO unusually swift and violent, the trend of universal SEO, followed by the continuous emergence of the SEO services company, also led to the current situation of the industry chaos. Fortunately, there are some leading figures and advocates of SEO industry

In recent years, because of the low threshold of SEO, the development of SEO unusually fast, there is a trend of universal SEO, followed by the continuous emergence of the SEO services company, but also led to the current situation of the industry chaos. Fortunately, there are some SEO industry leaders and advocates, the use of activities, communication methods to promote domestic enterprises to the importance of SEO and understanding of the degree, so that enterprises gradually realize the actual value of SEO, but also let the whole SEO industry gradually become orderly.

But most of the small and medium-sized enterprises in the country or the wrong understanding of the SEO, especially the two or three-tier city, the majority of the traditional small and medium-sized enterprises, their misunderstanding of the SEO, mainly or by a large number of misleading, here I organized a number of traditional small and medium-sized enterprises on the SEO point of view, and

Subjective choice of key words

Keyword is the basis of SEO, keyword choice related to your choice of the customer group is correct, your marketing is accurate, so the keyword analysis choice is the basic construction of SEO. But many companies are relying on their own subjective awareness to choose keywords, will not spend time to analyze the data, and many SEO service providers are also the customer sent what keyword, what to do, will not be with customers to analyze the value of each keyword. In this way, often lead to SEO workers to spend a lot of energy, the optimization of some keywords up, the results to the enterprise has little effect.

For example, an air-conditioning production enterprises, do the products are used in commercial establishments, but are willing to spend a lot of "air-conditioning" as the goal of SEO keyword, because the word search volume, high flow of access to customers more opportunities. He did not know that the investment at least 80% of this is wasted, he is not a gateway to the industry, nor the air-conditioning industry well-known brands, such practices for the development of small and medium-sized enterprises, is meaningless.

A good keyword strategy should be based on market research and data analysis, to analyze the cost of acquiring traffic and the value of traffic two dimensions of data. The cost of the flow includes the time and the manpower required to invest, resources and so on, often only pay attention to direct input, but did not calculate the time cost, we met some enterprises, in a certain product line is about to peak season, hurriedly start SEO projects, the results of the ranking do go up after, but has passed the peak season, no flow, Also lost the opportunity. The value of the flow of this keyword is brought about by the flow of real potential customers accounted for, which needs to be in the process of SEO continuous attention to data, tracking effect, to accumulate.

SEO Project keyword strategy, should be SEO personnel and business market personnel to cooperate, to "experts + expert" way, can build a valuable keyword library.

Focus on the home page

This seems to be normal, the enterprise site is not a few pages, and many people do not know the ranking is based on the page, many enterprises do not have this concept, think that doing SEO is to do a site ranking. The result is that all the resources are concentrated on the home page, the last not only can optimize the keyword is limited, but also let the entire site's page distribution is uneven, optimize over and affect the user experience.

I often communicate with the relevant people in the enterprise, constantly reminding him that the value of the page is usually higher, because it is in line with the user's search intentions, can make the key words bring the flow value higher. Imagine, the user searches a product name when, enters is a website homepage and the product detailed page, which more easily lets the user stay, is obviously the latter.

SEO is only a posting promotion

About this, I think a lot of people want to really do SEO have met, very troubled. Often have a company related to say, you SEO is not on many platforms on the release of promotional information, do outside the chain, and the site to update every day, we just do not want to specifically please such people, difficult to manage, so only to the SEO service providers.

For this kind of misunderstanding, I also helpless, can only continue to explain, no wonder some people say that seo low wages, SEO is the price of cabbage, it is because your business (or the customer you serve) that SEO is a project intern can do the work.

In fact, this is also a lot of SEO caused by their own, look at the spam information all over the Internet, I find it difficult to understand a corporate website, in order to SEO and daily update some of the enterprise and users do not have any help with the article is what to do. Also said to update a lot of articles, you can increase the collection, so you can drive the weight of the site, enhance the ranking of other pages. I don't know a page that doesn't work, what's the use of ranking other pages.

In fact, SEO is a combination of marketing and technology work, is very valuable to the enterprise of an internet marketing way, is a post this kind of the bottom of the work, also need to have the support of strategy.

SEO value is only ranked

SEO is to do rankings, this sounds right, SEO results are in the SERP keyword ranking, but its value is not only in the rankings, from the point of view of sales, SEO will improve the ranking of keywords, and is not nothing, but to let customers quickly find, and click on this link, into the site corresponding to the page , this is to complete the basic work of SEO.

But is this the only one that gets the flow? Also not, seoer should cooperate with market department and Technical Department, carry on the optimization of website user experience, and optimize the content structure, in order to enhance the customer's experience and conversion rate, SEO should do not only to get traffic, but also should find ways to change the flow of traffic into a left amount.

But not limited to this, now has entered the era of integration, SEO personnel should be the center of SEO, integration of various resources, build a flow and brand of the ecological circle, maximize the flow value and brand influence.

Some people may say that I deliberately exaggerated the SEO, I think SEO more is a strategy and thinking ability, can be cross-platform, specific see how you apply.

SEO is only cheaper than bidding

This is a lot of small and medium-sized enterprises to choose the reason for SEO, it is cheaper than bidding rankings, more inexpensive. If it is only based on this point, I would think that the bidding ranking may be more suitable for him, although expensive, but the effective cycle is short, very conducive to testing and analysis.

From the perspective of corporate interests, SEO can coexist with PPC, and should not be mutually exclusive. In fact, SEO is not cheap, in the short term, SEO is often higher than the cost of PPC, but one of the benefits of SEO is its unique continuity and superposition, which is not comparable to PPC.

To do a good job of SEO, need to see the long-term, can not care about short-term interests, some enterprises in order to get rid of PPC burning money, the choosers of the selection of SEO, in order to pursue rapid efficiency, quick success, the final effect is not satisfactory. SEO is not cheap, but it brings benefits can be cumulative stack, this is a lot of marketing methods can not do.

SEO to the service provider without the tube

This point I am afraid that many enterprises will appear such a problem, SEO project started, regardless of whether to ask, the reason, one is likely to not attach importance to the enterprise, the second is the service providers also do not have a good communication reporting mechanism.

I have also mentioned that SEO is a combination of marketing and technology work, the need for "experts + expert" joint efforts to do a good job, if one side, regardless of one side desperately to do, without feedback or understand the market, it is difficult to play its effect.

Good SEO project should be by the enterprise side and SEO service side closely with, and by the two sides of the team of related personnel to carry out, so that in the implementation of the situation followed by the market, to make targeted strategies, and according to the effect of feedback timely adjustment strategy, improve the details.