Some usability principles of website construction

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Usability principles for Web design

One: practicality and artistic contradictions?

The composition of the website structure, practicality and artistry how to coordinate is the challenge of website design. From the perspective of Search engine optimization, it is undoubtedly practicality first. This is because the search engine has not yet developed to be able to "aesthetic" point. They do not understand flash, but also do not understand the picture, not even the art of calligraphy do not understand. In other words, the search engine "does not feel".

In order to design search engine friendly website, we will certainly give up some new technology use. Before the search engine knew these technologies, that is, before the search engine's program engineers had invented a way to recognize these technologies, our website design had better be conservative. However, we do not say that practicality and artistry must be contradictory.

Search engine optimization can be added to the artistry of the site to make the art of the site as much as possible in the search results in the excellent rankings. Emotional password (www.qingganmima.com) at the beginning of the site with a large number of flash effect but after the processing of SEO, still can get a satisfactory ranking, is a successful example.

Second search how to view the theme of the site

Watch many of the country's web sites, including a number of large sites known to be leaders in one area, and generally want to "all-inclusive" to build websites. For example, a financial information network's navigation directory also includes the following categories:

Men | women | sports | military | health | entertainment | news

The establishment of such a site makes a wry smile. It can be guessed that the main head of the station's original intention has so several:

-The visitor has got the information when he gets here;

-People who are not interested in finance can also visit here;

-My financial information is not enough to attract people, depending on other content can be liked;

-The overall flow of the site has become alarming and easy to show to advertisers or more investors.

These ideas are "well-intentioned", but contrary to the important principle of website construction-the theme. The topic is defined on the one hand from the user side, that is, what kind of site to use. From the aspect of search marketing, is to tell the search engine what kind of site theme. There is no clear, unique theme, the search engine is not clear what kind of site, trying to provide information on what.

So what is a site theme?

A topic, is a website main discussion topic, is also the theme of the website.

Why is this topic so important?

The relevance of the content of the site determines the importance of the topic. The search engine is based on relevance to determine the quality of the site, and based on relevance to answer the user's search. Highly-correlated sites are given priority to customers. This first is the optimization ranking of search results. When the content of a Web site is focused on a focus, the search engine thinks that since the site is so heated to discuss a topic, what it is talking about must be valuable information. Search engine based on the keywords used in each page, your site is linked to the keywords, you use to link the key words of each page-these three factors to determine whether the site's relevance is strong. As mentioned above, a financial network, its key words are tens of thousands of, hundreds of thousands of, because the content of this site is all-inclusive and no edge. The search engine then could not touch the mind.

For example, a website selling jewelry can display various styles of jade, pearls, famous stone and so on. Each page will be different from another page, such as a Pearl necklace page and the bracelet is not the same, but the theme is still jewelry. Like other mainstream search engines, Google's focus on topics often affects the search rankings of a Web page. This is one of the reasons why a PR6 site cannot be ranked in the forefront of PR4.

If this jewelry station PR is 5, suddenly it added some pages to sell the ipod. What will be the result? The original jade, pearls, stone and other web pages of the PR may still remain unchanged, but the site's overall PR is increased by cosmetics and diluted. This。 While another ipod-selling site has plenty of opportunities to overwhelm the jewelry station in search of the ipod. Maintain the theme of the characteristics and targeted to make the search engine optimization play a role. "Simplicity" is the best--this is the eternal truth.