Some views on the article page optimization

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The Site page content optimization has been a lot of people have published their own views, but what kind of improvement can promote the search engine rankings? There is no definitive answer, only after you have carefully implemented, can you slowly find out what the effect will be. The following is a combination of my experience in the actual use of the process.

1, let the title of the page more perfect. The role of the page title is self-evident, in the search engine ranking mechanism given the title of a large weight, in my opinion a successful title should have these characteristics:

A, the true reflection of the main idea of the page article, the title and content inconsistent writing is clearly wrong, it will let you lose the trust of search engines, will also allow more visitors to lose.

B, on the basis of a, spend the mind design a more attractive title, a title with a bright spot is often more than the row in front of your search results page has a higher click rate, with the increase in the click Rate, your ranking will slowly be valued by search engines, this phenomenon has been in the SEO principal's article ( Baidu's soft rib and Baidu ignored the analog search) mentioned.

C, reasonable keyword density, avoid in the title of the accumulation of keywords, this means has been too small pediatrics. You should be in the reasonable control density based on the extension of some related keywords, these effects can be mutually contrast, stable ranking.

2, make the summary fragment more influential. As you read a letter, the text outside the envelope largely determines whether you will open the letter and read on. This is also true for search engines, and you have to give a summary that is worth the search engine's attention, just as important as the outline outlined in a primary school essay. The combination of the key words and the main content of the article into the abstract, there will be unexpected results.

3, reasonable writing description part of the content. Although Baidu is now very smart, you can throw away the content of the description directly capture the effective information of the page, but Google's index part of the title is still used in the description of the part, so we still need to pay enough attention.

4, the body content of the appropriate optimization. The previous items are important, but the real strength should be the body part. The first is the application of H1 tags, so far the H1 tag is still valid, but to reasonable use, a page appears once is enough. Again is the beginning of the text, the keyword appears at the top of the page than in the back has a better effect, because most pages are in the first few words to outline its central idea, search engine in determining the relevance of the time to give these words more weight. Again, use bold or italic to highlight keywords. There is the link text, you have to be clear. Although anchor text is very important in the link table, its importance is to give a certain degree of credibility to the linked pages.

Other optimizations include links to articles at the end of the article, including using PDF files for reasonable optimization, and more.

5, in writing the content of the text when other considerations.

A, do not create a text content too long Web pages, to moderate use of pagination to show that no one is willing to read long content, it will make the eyes very tired.

B, writing to change, searchers will likely use different combinations of words or different word order.

C. Think like a newspaper reporter. Start with the most important information at the front, continue to emphasize important concepts throughout the article, and end with a powerful summary.

D, like direct marketing staff have been thinking. How to write content to retain visitors, use the charm of language and hook up most people, provide a strong sense of urgency of the action appeal.

The above is Daming's website article page to optimize some of the ideas, smart readers will be very clear to know that this part of the optimization technique is still based on customer experience as the center, rich real content to attract more visitors, the same more can cause search engine attention.