Some views on publishing the information of Shop

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Due to the work of the relationship between the classification of information and classified information to promote a certain understanding of the classification of Information network in recent years in E-commerce performance in full swing, net, 58 with the city, the People's network, all industries and other nets also appear fierce competition at the same time, the classification of information to promote the way The significance of the classification information platform is not limited to the dissemination of information, but more importantly, how can we release information from the hundreds of different information, and a message how much value.

Today I will talk about the online shop information publishing, corresponding to the distribution of the network, in fact, is very simple, but also for specific customers, with a simple, intuitive way to express; we want to release content (excluding company information), mainly "shop style", "Shop Information", "Product Classification", "main project", " Keyword settings "And so on, the other I do not say much, basically around the release of information to turn.

About "shop style" basically customers can choose their own, choose to be as popular as possible, approachable, gentle style; and shop data this point, in fact, is very important, because it involves the shop's keywords, title, company profile (Promotion section), corresponding keywords, titles and company profile How to write, In my blog There is a corresponding introduction, but I would like to mention:

1. Keywords, (title, main items) shop title How to choose, these are customer service personnel or to network promotion is not very understanding of customers, is a headache; here, we use a simple method, the customer at least understand what they are doing, when they describe, we should know the general descriptive "keywords", similar to pseudo keywords; we began to search for these "pseudo keywords" in search engines, plainly, we are the scene of the case analysis: to understand the competitor's keywords and promotional methods, we can select from competitors, evaluate their own keywords. This is the easiest way to do it, but there are a lot of details that are no longer described here.

2. How to write a company profile? This is actually a very simple question, but for customer service, but encountered the problem of superfluous. The original focus is on nature, rather than on the construction, will be some key words redundant interspersed, fill. I think, to write a company profile or for self-employed, should not be difficult; at least customers know what they are doing (main project), how to Do (service mode), how to do (service purposes), how large group (service architecture), in fact, is to allow customers to express a simple customer to open some of the company's views, Simple natural hundreds of words should be no problem; If you want to open a company, express some of your business philosophy, etc., I estimate thousands of words are not finished.

3. Product Classification and service classification or information classification: In this place, do not know that there is no customer concern, this is a good example of a website optimization: classification, keywords, links are here; here, there are not too many skills, the key words as far as possible, put into more categories to go; in fact, to do is to make classification refinement, Let more content be distributed within each category, rather than crowding it out in a category. Here's how to focus on the post:

Many times, some customer service said the customer's promotion effect is not good, a month or two, the rankings did not improve; I casually open their problem shop, said that I did not surprise or point out where there are obvious problems, but slowly look, repeated look; because I know, shop promotion, not much skill, The key is that when you release the information, whether it is the same as others, paste, copy duplication, if it is, I do not have to tell you where the problem is, in fact, some people in their hearts understand or understand this truth, is afraid of trouble, afraid of cumbersome. Here, I want to say that if you are a client, if you want your information to be in front of others, you have a little more effort than others, spend a little more time, copy also need a bit of technical content, the same content you copy it, and is dozens of words of content also as an article, this is a matter of attitude. I suggest that if you have some time or some writing skills, then write a little description of products, programs, cases, or the simplest, more than a few you want to reprint the article, and the theme of the same or speak the meaning of the same, can be copied separately, pieced together an article, rich in content, and slightly modified, which is also good attention. About these two points, I think is very simple, only need you to spend a little time, calm down, even as write QQ log.

Finally, the title of the article. More of the time, a good title can attract more people's eyeballs, but also can drive the browsing volume. More importantly, search engines are also interested in this. Good headlines need to be unconventional; Good headlines need to be exciting. Speak the vernacular, not deviate from the theme, but also to be different. Detection of the method is, search engine to search for a good title, if there are more similar to say the same, it needs to rethink a title, this article contains a lot of help group.

Better yet, many blogs need to update the cache. The net is no exception, many times to find open the article does not exist or has been deleted, which makes me very surprised, I think certainly let search engine surprised, after all, lying is not good. Post the post, update the blog, and then look back, read it again, I am satisfied, I think the reader also feel good, search engine is no exception. (