Some views on social electrical quotient

Recently http://www.aliyun.com/zixun/aggregation/7928.html "> Social electric dealers are becoming more and more important nouns mentioned, on the one hand, such as Renren Chen believes that social power providers will become important social networking site of the way , on the other hand the social networking site has become an increasingly important position for the promotion and marketing of electrical goods. Of course, there are some new types of electric dealers created on the basis of social media ...

There is a popular concept in the global scientific and technological world called Solomo (see my previous blog "Talk about the concept of Solomo and its marketing challenges"), that is, whether the local business or mobile Internet should have the characteristics of social, this is the trend of industry development To some extent, the socialized electric quotient is the localization of the concept of Solomo, let's take a look at the domestic market for women's several social electric dealers.

Beauty said, in the 20th issue of 2011, "The First financial weekly" in an article titled "Beautiful Together" articles let a lot of people began to pay attention to a social electrical quotient called Beautiful said.

Beautiful said the innovation is, as long as users see the likes of merchandise information, you can automatically crawl relevant information, published in its social media account (Sina Weibo, Tencent Weibo, Renren, etc.), users of Friends can again page Internet comments recommended and so on.

LC Style Web

In fact, to see the introduction of Beauty said before the article has begun to focus on women's social electrical Network website. At a gathering in the circle, a senior Internet watcher said he noticed that vertical-sector dealers, especially those with a social color and a combination of mobile, were doing well, and the site was called the LC-style web.

LC Style NET every day to find the world's star Street to take pictures, the dress collocation is disassembled by professional fashion editors to explain the trends, and the similar style of goods on the website will be made into this group of topics, so that users can take a step forward when they know the popular information and click Buy.

Mushroom Street

Although there is a lot of business opportunity in the social electric business, but at present, China's social shopping environment is still immature, such as the need to face plagiarism and imitation ... a website called Mushroom Street began to copy and imitate beauty and LC style Web in many details, and took direct copies at the content level Beautiful said to launch any design or function, mushroom Street quickly copied away, Mushroom Street to see Beautiful said and LC-style network design better after directly brought over.

In addition, on the content level, for the people of fashion to copy more, beautiful said the signing of the Reds have "choke small pepper", "Vivi Little Professor" and other reds, the Reds have sent some share of the treasure, Mushroom Street will find someone to share the content of this hair to mushroom street, and even Mushroom Street in order to be afraid of accusations simply in the station Beautiful say "three words shield ...

You can be blunt to say that the most serious female social electronic website plagiarism is Mushroom Street. Beauty said the advantages of the model is mainly to increase the user's stickiness, interactivity, at the same time through the social networking site and E-commerce site information access, the total elimination of electronic commerce site Information Island problem. and LC Style Network through a large number of fashion editors carefully selected for users to move fashion magazine online, and attracted a large number of users. The innovation of these two websites, one is the innovation of the user's habit, one is the innovation of the fashionable content. But on Mushroom Street, there is no bright spot for innovation.

Although we all know that the domestic Internet innovation has been lower than abroad, and plagiarism is higher than abroad, but I still believe that the Internet field will never need a second Baidu, the second face book, the second 360 security guards. Simple plagiarism can confuse users and industry for a while, but in the long run it is even more damaging to the industry and to the users.