Some views on the long tail word of the website

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For the current website optimization, many companies or corporate sites are focused on the home page keyword ranking, ranking up, on the N days no matter, ranked off, crazy on the homepage of the key word chain, related to the Seoer staff is also so work, for the other aspects of the site are no matter, Because they believe that only they will SEO, mister will not, so can reduce their workload, to achieve other purposes.

In fact, the success of a Web site is not dependent on the home page's domineering, more is to rely on the inner pages of the thick, because there are 2 advantages: 1 can give the site a sustained vitality, get the search engine recognition: 2 more effective to increase the weight of the site, to achieve a win (home rankings and the page ranking) purposes. The word "long tail" comes from the famous long tail effect. The so-called long tail effect is to emphasize "personalized", "Customer power" and "small profit big market", that is, to make very little money, but to make a lot of people's money. To subdivide the market to a very small size, you will find that the cumulative effect of these small markets is significant. Taking books as an example:barnes&; The average shelf for noble is 130,000 species. More than half of Amazon's sales are from books on its list of 130,000. Based on Amazon's statistics, this means that books that are not sold in general bookstores are more market-forming than those placed on book shelves. In other words, if we can get rid of the scarcity of resources, the potential book market will be at least twice times the size of the present. Kevinlaws, a venture capitalist who has worked as a consultant in the music industry, sums up the phenomenon: "The greatest wealth breeds from the smallest sales". Long tail keyword is also similar to the long tail effect. In other words understand: is the largest effective flow from the most insignificant site inside the quality of the page, of course, I said this page also includes your topic page and Tag page.

Here are 2 simple examples, the word chasing girls in Baidu keyword index is very little, but the relevant search of the Web page a lot, the homepage of the keyword set for chasing girls, and then through the pages of the article to increase the search engine on the site's trust: The practice is as follows: Find the relevant long tail words: For example: Valentine's Day chasing Girls SMS , how to chase Leo girls, girls ignore me how to do, and so on, these words look very small, but constant, Mickle effect is not to be despised. Prepare yourself for the relevant long tail words 500 to 1000, and then think about your own theme pages and related tag pages according to the long tail words. Tag page of the relevant article should have at least 3 or even more than 5 bar, which can attract users to a very effective click and quickly find their own articles to find. Talk about this.

Another example: If you are a car dealer (including sales of BMW and other cars), do you prefer to have your site traffic from the search "car" or from the search "sell 2009 BMW"? This is one aspect of "long tail search optimization" that must be defined.

Someone is searching for a car, yes, maybe he wants to buy a car, but maybe he just wants to see a picture of the car, or he's doing a paper on car history. However, someone uses the "sell 2009 BMW" Such a clear phrase to search, then he 99% is need to buy a car! Well, now, you tell me again, what kind of search terms do you expect traffic to come from? At this point, you still do not believe that "long tail search optimization" is the inevitable path of development?

Let me tell you something:

1, long tail words are easier to get good rankings, in most cases, it is much easier.

2, long tail word for you to bring more traffic, more target customers, a higher turnover rate (more sales, more opportunities ...)

3, the flow of faster, usually, in just a few days can get a lot of traffic from the search, rather than need a few weeks or months

4, constantly original targeted articles search engine like, users will like.

This is like 1 dollars to the accumulation of 1W dollars, when you have 1 dollars in hand, do you feel the stomach is not full? What about 1W dollars? At least 1 weeks. The power of long tails cannot be neglected. This article is supplied by http://www.taobaotian.cn.