Some views on the promotion and operation of local portal websites

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Some time ago in A5 published an article about the local portal site, because left the contact way to know a home friend, chatting up he also want to do a local portal site, want to hear my experience. Today to talk about the local portal site planning and promotion has been and operation plan.

This year has been 2009 years, China's netizens are said to have 300 million, the site is no matter what type of site is very much. Portal site is no exception, first of all, such as Sina, search arc, such as large-scale integrated portal. Even every province, city, and even every county has its own portal site. I only talk about the city level portal, the fact is that most of the portal sites are now city-level. Several of China's top portals take up most of the traffic. Local portals cannot be compared to these top-level portals in terms of overall influence, but local influence is also great if the site is well run. Local portals have a unique core competency of information that is uniquely localized. I gave him the plan is the site content must have local information, such as the recent major events in the local, policy, people's livelihood and so on, but this information to want to have is not so easy, because there must be original information, so I suggest that he find a good local newspaper or magazine what the unit of cooperation, the two sides can cooperate, So since the main content of the site to solve a large chunk. In addition to the local businesses of all walks of life information, the more the better (later charge most of the advertising costs rely on enterprises).

This is the general content of the site (such a good copy of the site). Website promotion is a systematic project. Search engine optimization, word-of-mouth promotion, network promotion and so on. Some need some technology, such as search engine optimization. Some need to spend a lot of energy, such as the Forum, the network integrated promotion. By the impact of resources and technology, most of the small portal site to promote a very thin, no effect, as a portal site, very small traffic is very embarrassing. My approach is out of search engine optimization, initial rely on local QQ group and go to local community site to promote the effect is good, because the search engine to promote the effect of short-term difficult to have great results, but as long as the content of the site is very good, QQ group is very good to promote, Place is so big Word-of-mouth promotion is also very effective, as for other what mail promotion don't go to the effect of basic No. On the start of the flow is very small, to promote a very difficult situation can be based on the flow analysis, save is based on local netizens taste this version, mining the most attractive to users of the plate to do, the rest of the deleted. Don't give up! For those portals that have a certain amount of flow, do everything possible to promote the influence in Jiangxi or your region, that is, the localization influence. To be strengthened in this part. The most effective means in this area is the promotion of the net. There are a lot of things to do. Because it is possible to make your profit model clear up, no longer simply rely on advertising! (advertising fees are not so good to take).

Above is my personal little experience, www.gouwuyouhui.cn.