Some ways to improve the user experience by reducing the bounce rate of the website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Site Bounce rate is a measure of a website or a Web page user experience of an important standard, the higher the bounce rate, indicating the site's user experience is poor, the other is to explain the user experience is better. So how do we improve the user experience of the site so that more people use the site?

First of all, we first come to a new understanding of the page bounce rate, the site bounce rate. The so-called bounce rate refers to the proportion of visits to the total number of visitors who have browsed only one page. Then the site bounce rate and the page bounce rate is to browse only one page that leaves the number of visits/access to the total number of sites, from a page to enter the site no longer click on the other page that is the number of departures/all the number of times to enter this page.

We understand the concept of bounce rate, the following question is how to reduce the bounce rate?

1. The content is king

No matter what methods we use to promote the site through SEO to promote the ranking of keywords, the purpose, on the one hand, to lead users into the site, the ultimate goal is to retain users. If when the user enters the website, discovers that does not have the content which he needs, very natural also goes away. Therefore, for the site, the first is to have more members, but also to have more attractive to users of all levels of vertical content (for example, for students of the public test content, suitable for migrant workers, vocational training content, etc.), the customer firmly tied.

2, the mutual link between the articles

Here in fact, the internal link can be a clearer explanation of the problem (the problem we have said many times before), an article may involve more than one point, for example, when we talk about recruiting in Beijing may refer to the Guangdong job search. Because these are all related, when the user carefully read an article, meet the relevant links, he also may not be able to help to understand, so that users read more articles, then, the site's jump rate is lower, it explains the site's user experience to do the better.

3, web-related articles

The above mainly said the link inside the article, then, when the user read the entire article, this time, the relevant article will play a very large role, the so-called related, that is, for this article discussed some points, with a further description, then, users will further understand that the "last one, the next" application is this truth.

4, the layout of the Web page

When it comes to layout, if the user clicks on some of the jobs on the computer, then we can put some information about the position of the computer in the sidebar or the bottom of the page to the user? A small improvement can greatly improve the conversion rate of the site (based on the user experience).

5. Other factors

The above is what we can actually control the content, but there are many factors will also affect the bounce rate to some extent, such as the stability of the host, page load speed, article or position information title and so on.

Of course, about reducing the site bounce rate, improve the site PV method There are many, hope to communicate with you again.

Yan Zhao Talent Network copyright, http://www.yanzhaorc.com/, welcome reprint, in order to maintain a normal Internet environment, reprint please retain the source.