Sometimes "confused" is the SEO staff themselves to the "set"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday looked at the recent major webmaster forum published some articles, other feelings did not, it feels like we are more and more confused, and some authors say that they do not pay effect, and some webmaster said that they do the site does not have the passion, and some authors directly published an article on the various helpless SEO industry. In fact, in the author's heart, SEO and other industries, such as food, goods and so are the same, other industries exist, SEO also exists, after all, is the development of the industry in recent years, immature affirmation is there, for these people do not care too much. Of course, I am not saying that everyone is whining, just in small white look, a lot of friends confused, in fact, we give ourselves the "set".

"Always want to please the user as much as possible, but the effect is always not obvious." ”

This is when I read the article yesterday to find a high frequency of words, a lot of business friends are always complaining about their bad fortune, others do the site, a must, they are sad reminders. Take the current popular user experience, when these friends actual operation, the effect is often not ideal, but sometimes for the so-called user experience and lost some profit scheme. Thus, a variety of "confused" on the subject, but also said that the site content is the most important, the content is good, others will like you, but also said that the user experience is a pretence, no point of use, in general, there are different opinions, say what all have, but when these so-called confused from the mouth around We have not thought about what is the reason for their own user experience, small white view is that the user's positioning is not accurate.

Under normal circumstances, published above these views of the webmaster are holding a lot of utilitarian to please the user, the delusion of their own pay and return in direct proportion, so once the actual effect of the deviation will hold. I do not want to say anything more, just say three points. First, the user is a group of thinking, you do everything in their hearts there is a measure, you are for the money, or for the development of the website, people who can see, so give someone else the set is to dismantle their own Taiwan. Second, user experience is not equal to user loyalty, improve user experience will inevitably reduce the bounce rate of our website, but the website is still not fixed the right to speak, you please users, but does not mean that users will be in your consumption, the site to profit ultimately or to develop their own characteristics, with the user experience to retain users, have characteristics, Quality facilitates trading, third, to improve the user experience, I suggest that you do not do it all at once, step-by-step to do, so that users are constantly in the surprise, so that not only can reflect the lasting innovation of the site, but also to keep the site a certain attraction, once we put all the methods are used, It will inevitably improve the user's heart expectations, but also give opponents a study of our opportunity.

"SEO has been desperate, the actual value of website optimization is gradually becoming smaller." ”

This sentence has not disappeared, as early as last year, I saw an author on the A5 that SEO has been desperate, improve the content of the site and speculation more important. In fact, that friend is very reasonable, I do not want to refute anything, just want to so far still hold the idea of friends some suggestions, although the current site optimization effect is not as obvious as before, but it is undeniable that SEO is still our main means of access to free traffic, because now the competition in various industries, Network is a rapid development of the market, the future of the network economy must be the main enterprise economy, if you lose this position is equivalent to surrender, but then again, you want to play a reputation on the internet, what to rely on? Bidding? I believe that the proportion of people who do the site alone is relatively large, the funds are not very abundant, This method is certainly not a long-term solution, then hype, promotion? It is obviously not, just blindly hype, it is bound to give others a false impression that we have no real skills, will only blindly empty.

So now the answer to the question is very clear, the original site to want to do on the network, rely on or SEO, like guoping teacher's blog, his SEM keyword until now still ranked in the top three, as far as I know guoping Teacher's blog has been nearly a year's time has not been updated, then this shows a problem, That is, website optimization for those of us without background, unmanned veins, inexperienced 35 webmaster, SEO is still a Ming road, when you have to do a good job, naturally will have a corresponding return, but also will save us a lot of time to do other things, this is a long-term investment, and we often say that the end of the mouth, Small white think is SEO innovation trend of another kind of saying, yes, simple optimization rankings will certainly not let our site to get long-term development, even if your site ranked in a keyword first, no one knows is in vain, so the appearance of SEM has become a well-deserved, of course, this does not mean that SEO has been desperate.

"The surface of the optimization work has been done well enough, why my site is not making money?"

This is a conversation with a friend yesterday, this friend to do the site more than half a year, the main keywords have done a more ideal location, the independent IP has also reached a very good height, but the only thing that is tangled is the level of their own website is really limited, not to deceive everyone said, His site will be one months to make a profit of more than 600 dollars, this is a main keyword in the home page of the comprehensive Taobao customer site is really a failure, but the overall optimization of the site atmosphere is very good, webmaster is also in the user experience of great efforts to make their own site readable very high, can be such a site why will let everyone so tangled? In my opinion, this is the result of the weak profit model.

When it comes to profit, people will say that it is simply clicking on the ads or their main business, but in addition to these, your site has no other profit model? If so, the next eliminated site is likely to be you. Because every industry is developing, take Taobao guest, in the past to do a better project, a single page can make a lot of money, and now even the comprehensive web site profitability is also declining, this is a single profit model impact, your site can not rely on one or two models to survive, but should be multifaceted development, Looking for a more extensive and effective profit model, like the website I'm running, in addition to selling the software, we also organize a certain staff to conduct related business training, not only the use of software processes, but also include the means of enterprise management (this may be related to my own main position, training this aspect of the work more easily competent), This way, the website does not sell software okay, we can train, no one training, we can also do some business-related copywriting, such as the writing of tenders, in short, to use their skills to create more profit means, so from this point of view, when your site optimization effect is very good, we can not " Sitting ducks ", but should go according to their skills to dig a larger profit space, a single profit model, will only make their own site stability and development capacity greatly weakened.

Original address: Enterprise management Software Network Http://www.atriver.net, reproduced please specify, thank you.