Son Brand's son brand Huawei Cheong Play How do you think?

October 13, 2014 afternoon, in and cool joint release meeting, glory in the release of Kirin 928 Chip Extreme Edition, EMUI3.0 at the same time, the formal play brand independence out. Glory itself is Huawei's Internet brand, and then glory in the independent out of a son brand, son Brand brand, this is the Sun brand? What is Huawei doing? I. The position of glory although early Huawei's product operation is not very good, but the name registration is still very domineering, vision, Glory, Ascend ( This very good English name, Huawei actually did not find a good translation, was called two neither ... Although the glorious generation is only a single core 1.4GHZ high-end configuration, can not be compared with the later millet generation. The price was also close to 2000 yuan in the mid-range, not cheap goods. To the Glory 2, the use of four core k3v2 is barely the top of the configuration, pricing is also 1888 yuan medium price. In Huawei's product line, the open channel of the P series is the positioning of thin and fashionable, D-series positioning as the flagship (performance has been poor), the big screen Mate series is also priced, not made Internet brands. And the Glory series featured price/performance and Internet, positioned at a moderate price until the glory of 3 C. Second, red rice and glory 3C Millet products are originally at 2000 Yuan Price, with the new appearance, old products reduced to 1799 yuan, 1499 yuan, or even simplified version to 1299 Yuan. Red rice is a completely different positioning of the product, millet recognized the value of MT6589 in the low-end market. But direct Millet's new model will pull down the positioning of the Millet brand. So millet with the new red Rice brand to do low-priced machine. Similar to the computer board in the market that year Asus launched the second brand, and then Gigabyte launched Jia-Hua. This has the brand potential energy to impact low-end market, but will not be too low to pull the brand value of millet. In the subsequent operation, Millet 3 from 1999 to 1499, Millet 4 or 1999, maintained a consistent pricing, and red rice definition in the thousand-yuan machine the distinction between the more successful. And the glorious follow-up soon, the introduction of the Glory 3 C and red rice dozen price war, the market has been very successful repression of red rice. In these two prices war, a large number of small brands in ashes. However, the glory of 3C 2000 yuan to the brand positioning of the glory to pull down, and then glory 6. Consumers get information is not very clear, a brand looks like the machine, UI and experience similar, why one to 2000 yuan, and the other only thousand yuan? Third, Cheong play is a correction although in the press conference, the glory to play the definition is fast technology, quick taste, rapid iteration, happy experience. But from the allocation of pricing, it is to the low price of the glory of the product independent, to amend the thousand-yuan machine on the value of Glory brand impact. Huawei is doing an open channel to be a carrier. Open channel high-priced machine high profit mainly, operators to meet customer needs. Glory to do the internet market, the pursuit of cost-effective and quantity, but the low-end machine with Cheong play Brand Independent. Glory in 2000 Yuan, Cheong play in thousand Yuan, level apart, corresponding to millet and red rice。 Multi-Brand and unrelated to each other means that Huawei will promote three brands at the same time, and publicity and PR costs will rise. But Huawei is not a problem. Huawei to increase the Internet low-end brand, and red rice rivalry, injured will be operating low-cost products, small manufacturers. Still the immortal fights, the kid suffers.