Song Eijie: 60-Year-old MBA two-time venture to spell billions of enterprises

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 50 years old, she started from only 20 square meters of small bakery, 5 years after the creation of "Niuniu" brand, embarked on the road of chain development.

60 years old, she entered the higher learning institution, received "Master of Business Administration from Tsinghua University", and she was regarded as the ambassador of the President's workshop because she was older than the instructor.

65 years old, "Niuniu" West cake chain development to nearly hundreds, the annual output value of billion, but entrepreneurial enthusiasm, not because of age and decline, she chose Xiangfan head dishes, started two times.

The 70-year-old, she with "long medium card" xiangfan big head vegetables into the World Expo.

"There are three big pickles in the world: kimchi, Russian sour cucumber and Chinese mustard. I hope one day I can rewrite this history, so that "long medium brand" as the world's fourth pickled vegetables. --Hubei Niuniu Food Co., Ltd., chairman of Song Eijie.

Small bread to create a big brand

Song Eijie has always been a hard-working and "restless" person.

In the late 50, Song Eijie worked in the original Xiangyang County indigenous company and later transferred to the East Tianjin area as tobacco technology instructor. This is a job where male colleagues are struggling. Throughout the year shine, Rain, daily morning and evening, all day in the mountain ridge, farmland Criss.

More than 40 female colleagues working together have been reassigned. Only Song Eijie chose to insist, and finished is 13 years.

Ten winter, ten-load frost, once Yangchun since do not know. During the toil, Song Eijie rarely mentions to outsiders. But in Song Eijie's view, it is this "hardship years" to build their own future success of the foundation.

1992, Long bent on the field work, resulting in lumbar spondylolisthesis, Song Eijie had to retreat from the beloved post. At this time, she has been more than at.

After a short and secure retirement, Song Eijie the idea of starting a business: "More than 30 years of busy habit, stop, but not adapt." Water rafting well-organized, it's a pity to spend the rest of your life. ”

A chance, she learned that Xiangfan Piazza Del Popole near a small bakery ready to transfer.

Home and his wife after the total, Song Eijie resolutely took over the area but 20 square meters of bread room. Together with the "Hong Kong and Macao Bread" The name of the shop, together with a punching machine, a frying machine and a baking box. "Out of this step, from the emotional point of view is a kind of not complacent impulse, but also to prove the value of individual struggle." "Song Eijie said.

Start-up, raw materials procurement, production, sales, distribution and other matters, must rely on the Song Eijie has never been involved in the operation of bread.

Do not make bread, please leave a technician to assist the former shopkeeper for three months. In order to make bread taste closer to the needs of the people, Song Eijie side of the business, while the visit to Shanghai, Guangzhou, Wuhan and other place of the bakery, humbly ask, delve into the skills, after coming back with the local Xiangfan's eating habits and tastes, carefully improved. Developed new varieties, she will be repeated over and over again to taste.

Bread talk Fresh, the day of the sale of bread must be produced on that day. During that time, Song Eijie got up at two or three o ' clock every morning, stepped up the production of bread and sent it to dozens of retail outlets before going to school and working for the workers. "Sometimes simply with his wife pedal a tricycle, along the streets of Hawking." Retired workers from state-owned enterprises to become self-employed, superiority disappeared, at first met acquaintances, but also embarrassed. ”

Fortunately, the new more than 10 varieties, are sold very prosperous. The hottest fried bag is in short supply every day. For a time, people lined up a long queue to buy fried bags, Xiangfan Square is a unique landscape.

Chain development into billion enterprises

Small bakery in Song Eijie under the meticulous management, business is booming. A year later, the bakery development to two, began to embark on the path of chain development.

More than three years later, the Hong Kong and Macao Bakery in Xiangfan citizens famous. Song Eijie began to consider the new path of development.

1995, Song Eijie officially registered "Niuniu" trademark. "Girl", English name "newnew", meaning is brand new, "people should have new ideas, new ideas, and constantly pursue the line, do not sit in the credit book." Song Eijie thought.

1996, Song Eijie registered in the Industry and Commerce Department Xiangfan Niuniu Food Co., Ltd., and in the National Trademark Office registered NIUNIU trademark. At this time, she has accumulated over the years 380,000 yuan into the store's transformation and renovation, will be the head office of the People's Square expanded to more than 150 square meters, and add fast food business projects. This is also Xiangfan's first high-grade fast food restaurant, a temporary youth party, leisure, love often go to the place.

One day in April 1997, just as Song Eijie ready to Kaniko, a piece of paper demolition orders from the sky: People's Square needs demolition transformation, "square shop" was ordered to relocate within one months.

Strong Song Eijie Sleepless: One months to relocate. More than 5 years of hard work, 380,000 yuan of investment is about to go to naught. This does not count, the store's more than 30 employees how to do? They are mostly laid-off workers, if the store closed, how they live?

For three consecutive nights, she waited in front of the mayor's house, carrying a tearful letter of help. Finally, the mayor was moved by the old man, the approval of "Niuniu" postponed one months to relocate.

One months, in order to find a suitable store, redecorating business, Song Eijie Street, procurement of decoration materials, due to overwork suffering from two degrees of heart disease hospitalization.

June 18, 1997, the new "NIU" head office officially open. Opening day, Song Eijie stood in the corner, looking at the customers, mixed feelings. Subsequently, she also borrowed money to introduce bread production line, moon cake production line, the output value doubled 3 times, the company entered a rapid development track. 2002, she set up a baking production base, and set up a branch in Haikou, 2003 in Shashi, Shiyan opened a branch, 2005 in Suizhou, Nanyang opened a branch.

Now, Song Eijie has his own Niuniu Industrial park, the company becomes Xiangfan Agricultural leading enterprise, "Niuniu" also became the famous trademark of Hubei Province, the store developed to more than 90, the company from the past baking, catering industry to expand to ding shun industrial and other 8 branches; products derived from 6 major categories, 12 series, more than 500 varieties Annual sales of billion.

60-Year-old MBA

In 2002, Song Eijie, 60, made an astonishing decision to pursue a master's degree in Business administration at Tsinghua University. She said to her wife, "I think it's a bargain to spend money." To develop enterprises, we must pay attention to learning and management. "A year later, she successfully passed the" Master of Business Administration of Tsinghua University "thesis defense.

Get the Song Eijie, did not stop there. Song Eijie has a pair of children, son Yong, daughter Liu. In her deeds, they have resigned a well-paid job, become the mother's right-hand.

In 2008, Song Eijie with his sons and daughters to pursue the course of the senior President of International Business Administration. As the oldest student in the class, who is older than the lecturer, she became the "image ambassador" of the workshop.

There are students in the classroom ridicule: Mother and child class classes, what do you call it? Song Eijie smiled: "In the company on the job, the Chairman of the board;" At home on the seniority, should call mother, in the classroom on the age, called Sister. ”

So successful and so old, why do you have to continue to pursue the "senior President of International Business Administration Workshop" After you get an MBA degree? Is it a fad, or does it cost more? Uninformed friends, more than once asked.

Song Eijie said that his study is not dispensable, nor to get gold-plated, but the need to develop enterprises. As the chairman, if have advanced management concept, to recruit senior talent, improve corporate identity, will play an irreplaceable role, ultimately conducive to the company to participate in market competition, but also for young people and future generations to set an example of lifelong learning.