Song Yan: Memory marketing moved to consumption

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Song Yan think just see a marketing case, is about the memory marketing! Recall marketing, listening to newer, in fact, is a way to grasp the psychological marketing of consumers! As the name suggests, is to let everyone's feelings at the same time, let the feelings to dominate their consumption! Say not much, first look at the case!

It is reported that the Lilei&hanmeimeit has launched a global limited distribution of 2000 pieces of the shirt. The characters on the T-shirt are the characters of the middle school English textbooks that are familiar to them all: Lilei and Hanmeimei (Li Lei, Han Meimei). The T-shirts are sold to hundreds of billions of students who have used English textbooks published by the Chinese People's Education press from 1990 to 2000, and these students have become young and middle-aged consumers with strong consumption ability, fashion and sensibility. When a few years later, have already embarked on the job, even after the marriage of the generation to see these familiar image, that period of dust-laden student's memory like Spark was ignited, then like volcanic eruption. Lilei&hanmeimei T shirt sales are unusually hot, 2000 T-shirts were quickly snapped, the main purchase of the crowd is those who have collective memories of Lilei and Hanmeimei.

I have to say, the designer's mind is really unique! However, this success brings more than just a business opportunity, since we can hook up lilei and Hanmeimei memories, then we can hook up more other memories! For example, a great person in the pop music: Anita Mui! I believe she has a lot of fans, If I can do a memory marketing, I reckon, bring more rich harvest!

In fact, we think carefully, why can recall marketing so easy to succeed? The key and this era, the material consumption can not meet the needs of everyone, more people began to pursue the spirit of consumption! Perhaps, the people living in the city, every day bustling, busy, in a name, Shoving are all for the benefit of the environment, a little moving memories, is enough in their hearts stirred waves!

However, as with other marketing methods, recall marketing We also need to seriously implement and plan! Not to say any one thing, a character can arouse everyone's interest, drive everyone's consumption enthusiasm! Do the memory marketing, we also have to behave to do market research, do a good job of consumer investigation and marketing steps and follow-up services and so on! Otherwise, we can let them feel the memory, but can not accept our "soft marketing", then, we do not fail?

Song Yan has not focused on the network marketing methods introduced, because I think a lot of people in the network marketing methods and understanding, have been very in place, or even said to be independently! Those outside the chain, ranking, traffic ... Everyone knows how to do it! Why other people can find some new marketing model, we can not, in fact, we are too addicted to the pattern, perhaps, sometimes a small inspiration, can bring a new network marketing storm! Perhaps for network marketing, our understanding has just begun!

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