Song Yan: The reverse network marketing thinking of giving force

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What is reverse thinking? Song Yan think is to jump out of the normal circle of thinking, to think on the other hand! may be the opposite direction of thinking, in fact, can also be the side! The key is not to let the mindset! In fact, network marketing also need this kind of thinking! Because we are doing online marketing has been to go the way the predecessors, I never thought I could do anything! The Enterprise network market is with the consumer to locate, and the consumer's demand is following the fast-changing internet! So, our network marketing Road, need all three!

Not long ago to a cosmetics to do network marketing planning, I thought they are the traditional face of women's market, think the plan is very simple! As a result, let me also feel fresh, they are facing male consumers! The first time to do this cosmetics marketing plan, feeling very novel, but it is not difficult! I'm not going to talk about the plan here. Believe that people than I do good), I just think they have this kind of market thinking is very good! Used in Network marketing, Benefit!

McDonald's everybody likes to eat! Now it's very hot in China. But they've also had a crisis! McDonald's 2002 turnover mate landslide, of course, big enterprises, will be to reverse the decline and look for reasons! McDonald's original customer positioning is mainly male and child, they think, children if like McDonald's, Patronize McDonald's, the child's mother will naturally also come to the door, Therefore, it is not necessary to develop market for women alone. Can be investigated but found that with the development of new forms of society, women have not only as a mother's role, there are career women, unmarried, dink, and so on, more self subjective thinking and early consideration of children's health, so that with the child to patronize McDonald's female customers less and fewer, McDonald's original wishful thought slowly began to fall. As a result, McDonald's raised the nutritional content of food, on the one hand launched a series of such as super luxury salad for women tailored to the fast food. The rapid growth of female customers, the frequency of their patronage and the amount of consumption that McDonald's did not anticipate, soon reversed the decline in profits.

Perhaps, we have seen the above example, here is written to give everyone more than a reverse network marketing thinking basis! Do not always think that some consumer market is a male patent, some are women's patent! This gives us the network marketing research on the market has brought great misunderstanding! Fixed crowd, fixed market, fixed marketing strategy, So can you get a fixed benefit?

But then again, how to use a good reverse network marketing thinking? It's not hard to think about it! Have you received a gift from a girlfriend, a lover or a parent or a female colleague during the festival? Generally are watches, neckties, razor and other male supplies! Here, there is a bright spot! Why don't companies carve out a separate column for women's consumption? Men's packaging requirements are generally not high, the key is practical! Therefore, for women, exquisite packaging, plus some message functions and other things are necessary! Like sending flowers, when you receive a gift, see the message, you can not be moved?

But what we need to emphasize is! For example, the above for female razors and so on, because they have a certain lack of knowledge of male products, so whether it is a business or business, must provide comprehensive and detailed services, or detailed instructions, or professional guidance! It's important, though, But can let them feel, this kind of commodity, the other side will certainly like! There's a lot of reverse marketing, clothing, cosmetics, even diet! Song Yan Feel, we do network marketing is not necessarily said to be unique, do not have to do what others do! Personal feeling, Reverse Network Marketing Thinking can be seen as a branch of interactive marketing version! Do the website, we are good at doing website optimization and promotion; We are also good at it! Or that sentence, can be innovative, good at others are not good at, perhaps more important!

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