Song Yan: To open a prescription for enterprise Weibo marketing

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If say in the past 2010 years which kind of marketing way is the most fire, Song Yan thinks, Micro Bo marketing is the first! For such business opportunities, many enterprises are not an exception to the choice of micro-Bo marketing, but also opened their own enterprise Micro-blog, hope that through micro-blog marketing to make their own enterprises to generate revenue! But, while it's true that Weibo is really hot, But enterprises can not say it as a lifeline to grasp the enterprise. Because there are many enterprises are not suitable for microblogging marketing. Today for those who use micro-bo marketing business to open a prescription, so that the right healthy development of enterprises!

A: Forget the advertisement

Advertising has been a more objectionable content of Weibo users. This is not to say do not advocate advertising, after all, enterprises do micro-blog marketing rely on is advertising. But what I need is a skill to add ads. and micro-BO expression of the text itself is very few, an ad Tim up basically there is nothing, the time is long, fans have to leave you, that also do what marketing ah? Another is that micro-blogging is about timeliness and interactivity and emotional. How can a pure advertisement interact with one another? Therefore, the Enterprise Micro Bo must learn to let emotion and life to influence our advertising information, preferably interactive information is relatively high!

The Formula Two: the mentality should be put right

Companies want to do through micro-bo to do strong enterprises, but no enterprises think micro-Bo can be rich at night? Enterprises do microblogging marketing is not to buy lottery tickets, overnight rich is impossible. Even if you want to set up your own brand through Weibo, it must be gradual and not urgent. For those who compare the fire of Weibo, a closer look will be able to understand that many are the celebrity. For example, Liu Xiang's Tencent Weibo, now the number is said to have exceeded 10 million people. This estimate is not a few people can compare. Of course, say this example Song Yan is want to tell Enterprise, Liu Xiang is Tencent Weibo's signboard, a person to monopolize 10 million fans! Enterprise Micro Bo can not one mouthful of a fat, or that sentence, slowly, this process although long, but do thick thin hair is possible!

Three: reasonable to get fans

Fans are our potential customers, many people know this truth, but the premise is our loyal fans. Fans who are attracted by material possessions can be said to have little loyalty. Like some enterprises, rely on a number of activities to give a variety of valuable things to attract fans, indeed, fans are a short period of time to bring a lot, but if you stop the activity, I dare say many people will pass you directly. In fact, many people in micro-blogging value may be the real spiritual wealth, if the enterprise can realize this, do this work, the effect should not be poor to where. Once saw a love tour of the micro-bob, his fans, although not as Liu Xiang, but also millions of. Everyone likes his travels, because a lot of people do not have the opportunity to travel, see other people's personal experience, the envy is to want to and bloggers together good chat, let oneself and bloggers to travel together! This is really a good way!

Good interaction: Don't overdo it

The aforementioned Liu Xiang and just the tourist home, in addition to the celebrity, that is, interactive! No matter what kind of enterprise micro-blog, as long as anyone consulted any questions, we need to be careful to deal with, to answer. It makes people feel like they're being paid attention to. This brings a loyal fan to their own while also giving them a sense of supremacy. At the same time, interactive interaction, you also need to go to "visit", of course, remember to bring ads reasonable. Feel this aspect, foreign do is much better than us, maybe we start late, but it is so, enterprises need to have a sense of crisis! Appropriate interaction is acceptable, do not brush the screen, especially with the @ this function, although the @ This function can increase the probability of being viewed. But, the time is long, the consequence is very serious! Many enterprises fans are so not, the amount and degree of mastery is the most important!

The above is Song Yan for those enterprises Weibo a little personal humble opinion, perhaps not a prescription, but not poison! Enterprise Micro-Bo marketing again good, its executive power is still in the enterprise itself! Often said: Walk hundred half nine Ten, Enterprise Micro Bo itself is not easy, so must insist! Don't let us fail in the 91st step!

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