Songcheng Sanya Scenic Area will open or repeat the impression of Hainan Island

As a Songcheng stock market, inquiry) The first off-site tourism real estate project, Songcheng Sanya in the eternal situation area will be officially opened on September 25, as a result of a number of performing arts projects in Hainan, Songcheng in Hangzhou successful profit model can be successfully replicated in different places caused many concerns, and has been in Haikou landed similar projects "Impression Hainan Island" with Zhang Yimou's title, the operation of the situation is not satisfactory. Financial profit Po, the current deposit rate increased 1000% now, in the major travel power of the page, "Songcheng" has become Hangzhou Songcheng scenic spots in the top priority, including the Songcheng scenic spots without a focus on recommending the performance project. Songcheng tickets were sold at a high price of 260 yuan.　　It is reported that every day when the "Songcheng" began to perform, can accommodate 3000 people of the theater are packed, the tourism peak season to reach 5-6 daily performances, the highest peak is even able to reach 8. However, in Huatai Securities (market, inquiry) researcher Shiber, the company started the Hangzhou project has entered a mature stage, the future rely on ticket prices or rely on passenger flow to increase the profit growth space has been relatively limited.　　This means that companies need to develop and seek ways to expand in different places.　　So, can this popular model in Hangzhou also shine in Hainan? Hainan Tourism Project product Manager to and pick that Songcheng Sanya Project has a certain competitive advantage. The project is expected to supplement the opening of Sanya night-time projects.　　Some securities firms have also talked about the Songcheng Sanya project, the main reason is that "there is no same type of comprehensive entertainment projects." But there are also related lines of industry insiders pointed out that over the years, tourists to Hainan travel to the local tourism resources have had a preconceived impression, different from the traditional new projects can really let tourists buy, but also need the project operators market training, this incubation period may be very long. "At present, visitors to Sanya are all want to bask in the sun, to see the sea, at night the basic hotel to enjoy private space to go." It is not possible at this stage to make them change their minds and go to the playground to see the show at night. "Such fears are not groundless. Although Paradise + performance in the form of Songcheng as a selling point, but as the country's leading tourist destination, Songcheng model of the play-performing products for Hainan is not something new. Rough calculation, has landed in Hainan tourism performing products no fewer than 5, including Zhang Yimou's title of "impression of Hainan Island."　　And these programs in Hainan has not been recognized by tourists, attendance is generally unsatisfactory. Public data show that "impression Hainan Island" total investment of about 180 million yuan. At the beginning of the listing, the project was widely favored by the market. Due to the pleasant climate of Hainan, "Impressions Hainan Island" The annual performance of up to 70%, far more than other "impressions" series can be performed days. A market personage has predicted, even if by 70% attendance, can accommodate 1600 people theater only ticket income also will produce the huge economic benefits. But on the stageAfter 1.5, the investors in Hainan impression Cultural Tourism Development Co., Ltd. in the 55% state-owned shares on the transfer of 27.5 million yuan to a private enterprises. Today, "impressions of Hainan Island" viewers can only maintain around 500 people a day, the box office income of about 80,000 yuan.　　The 300-member cast will need 40,000 yuan to pay. According to the data, the Songcheng Sanya Project has 4,700 seats, far more than the "impressions of Hainan Island" theater seats, and more than Songcheng in the Hangzhou Headquarters Theater. As a newly developed tourism project, it is not easy to attract so many passengers at the same time to sit down to watch the performance at the beginning of the opening. These people speculate that songcheng in the early stage of the Sanya project price positioning is lower, may also be related to attract passenger flow.　　and the low price strategy can attract tourists to buy, still need time to test. For Songcheng shares, its revenue has been bottlenecks, the first half of net income growth is not satisfactory, invested hundreds of millions of yuan to build a Sanya project, obviously placed high expectations. But the move will bring great success, or a desperate, and pick, Waterloo, will continue to pay attention.